Publications

February 2005 (Revised August 2008)
Case

Arcelik Home Appliances: International Expansion Strategy

The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new brands, expanding OEM or private-label contracts, and/or diversifying into other... View Details

Keywords: Global Strategy; Growth and Development Strategy; Diversification; Expansion; Consumer Products Industry; Turkey

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

efforts in two recent cases, “The Brand Management of Places” and “Israel at 70: Is it Possible to (re)Brand a Country?” Success without a roadmap Government and business leaders hoping to shift the... View Details

Keywords: by Danielle Kost; Tourism

03 Apr 2022
News

I Quit? The Real Story Behind the ‘Great Resignation’

March 2013
Teaching Plan

Corruption at Siemens (TP) (A), (B), (C) and (D)

By: Paul Healy

This teaching plan is designed to be used in conjunction with the case Corruption at Siemens (A), HBS No. 108033 [and its related B and C cases] to help faculty deepen students' comprehension of business issues and to energize classroom discussion. View Details

Keywords: Corruption; Management; Medical Devices and Supplies Industry; Germany

29 Jan 2019
Blog Post

Being a Mom and a Founder at HBS

reinventing the breast-milk storage process for women and providing products that will make the lives of busy moms much simpler. I recently read something written by a female founder making the comparison between motherhood and... View Details

08 Jul 2008
Research & Ideas

Colloquium: The Future of Social Enterprise

changing the way that funders, practitioners, scholars, and organizations measure performance. Our paper traces a growing pool of potential funding sources to solve social problems, much of it stemming from an intergenerational transfer... View Details

Keywords: Re: V. Kasturi Rangan & Dutch Leonard

Profile

Phillip Jones

went outside the military, I could increase the scope of my service.” Phillip recognized that the general shape of his ambitions crossed multiple sectors. “The future,” he says, “requires leadership from both the private and the public sectors. I wanted to View Details

01 Aug 2000
Research & Ideas

A Latin American Vision: New HBS Research Center Opens

de la Rua praised the Center's potential for forging links for education, research and mutual support between Latin America and the Harvard Business School. "We have opened the Latin America Research Center with a Latin American... View Details

Keywords: by Martha Lagace

January 2012 (Revised September 2015)
Case

Tough Decisions at Marks and Spencer

By: George Serafeim

In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details

Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

who recruit at Harvard Business School, we are often asked how to align a social media and recruiting strategy. Here are 7 guidelines we’ve compiled to help organizations successfully leverage social media within their hiring strategy.... View Details

Web

Statistical & Data Services - Research Computing Services

our Contact Us page. The Research Inbox ( research@hbs.edu ) is the most prevalent method of contacting RCS and clients typically receive a response within a business day. When reaching out, we recommend sending as many details as... View Details

12 Apr 2017
Blog Post

2+2er Pursues HBS/HKS Joint Degree

Life can get quite busy here for all the right reasons. No matter how demanding it gets, I try my best not to take my time here for granted because these few years have truly been special. This experience has been made possible by this... View Details

May 2024 (Revised April 2025)
Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang

In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details

Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe

February 2006 (Revised November 2006)
Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett

Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details

Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

June 1991 (Revised October 1991)
Case

General Electric: Reg Jones and Jack Welch

By: Francis Aguilar and Christopher A. Bartlett

When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details

Keywords: Management Teams; Business or Company Management; Change Management; Leading Change; Restructuring; Investment; Strategic Planning; Organizational Change and Adaptation; Management Succession

April 2019
Case

Walmart Update, 2019

By: David B. Yoffie and Daniel Fisher

In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a... View Details

Keywords: E-Commerce Strategy; Strategy; Competitive Strategy; Business Growth and Maturation; Growth and Development Strategy; Global Range; Business Strategy; Corporate Strategy; E-commerce; Retail Industry

December 2012
Teaching Note

The Paris Opera Hotel (TN)

By: Arthur I Segel

This case provides an introduction to hotel investment, development and management from the perspective of a short term oriented investor group. Students learn that hotels are a unique real estate property type, with performance often tied to the broader economy, and... View Details

Keywords: Real Estate; Hotel; Paris; Business or Company Management; Negotiation; Finance; Accommodations Industry; Real Estate Industry