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  • October 1995 (Revised January 1998)
  • Case

Cybersmith

Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
Related

    Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

    Translations available in Arabic, Brazilian Portuguese, Indonesian, Korean, Portuguese, Turkish, Vietnamese.

    Western concerns about the rise of China and India are raising alarms today, much as they were fifty years ago. China and India currently operate in... View Details

      Facebook's Platforms

      In early 2009, Facebook was the largest global on-line social network, with 175 million members. However, it generated relatively little revenue from its advertising... View Details
      • 09 Jan 2007
      • First Look

      First Look: January 9, 2007

        Working PapersNone this week   Cases & Course MaterialsDeveloping Leaders Harvard Business School Note 407-015 Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407015 Merton's Ethos of Science:... View Details
      Keywords: Martha Lagace
      • 13 Oct 2009
      • Research & Ideas

      7 Lessons for Navigating the Storm

      their products, most demand the same from themselves. In so doing, they are at risk of letting their egos take over and letting their protective shells harden. When things go wrong—which they inevitably do—they assume the fault lies elsewhere. Yet in most View Details
      Keywords: by Martha Lagace
      • 18 Jan 2018
      • News

      The Lessons of All-Day Breakfast

      at the financial results. So the sales, the guest counts, and the gross margin cash flow implications. And in all cases, this was really a very positive impact. The business case was relatively straightforward. Morrell: So you get this... View Details
      Keywords: Food Services and Drinking Places; Hospitality
      • 29 Jan 2019
      • First Look

      New Research and Ideas, January 29, 2019

      generating consensus on the specifics of benefit-based taxation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55548 Harvard Business School Case 818-017 Pricing PatientPing In 2017, Jay Desai, the CEO of... View Details
      Keywords: Dina Gerdeman
      • 24 Jan 2012
      • First Look

      First Look: Jan. 24

      We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four... View Details
      Keywords: Sean Silverthorne
      • 08 Nov 2021
      • News

      New Director Named for Mid-US Research Office

      of the School’s research efforts,” said Victoria W. Winston, executive director of the HBS Global Initiative. “Alicia will work closely with HBS faculty and experts in the field, developing case studies, managing research projects,... View Details
      • 23 Oct 2018
      • First Look

      New Research and Ideas, October 23, 2018

      https://www.hbs.edu/faculty/Pages/item.aspx?num=55099 Harvard Business School Case 818-110 Yo-Yo Ma and Silkroad Silkroad—a cross-cultural music collaboration that world-famous cellist Yo-Yo Ma had spearheaded since 1998, was preparing to... View Details
      Keywords: Dina Gerdeman
      • 18 Apr 2018
      • First Look

      First Look at New Research and Ideas, April 18, 2018

      https://www.hbs.edu/faculty/Pages/item.aspx?num=51309 Harvard Business School Case 918-406 JPMorgan Chase: Invested in Detroit (A) Beginning in 2014, JPMorgan Chase launched Invested in Detroit, a $100 million philanthropic investment in... View Details
      Keywords: Sean Silverthorne
      • 10 Oct 2007
      • First Look

      First Look: First Look: October 10

      We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf   Cases & Course MaterialsGianna Angelopoulos-Daskalaki... View Details
      Keywords: Martha Lagace
      • 18 Apr 2024
      • Blog Post

      African American Student Union Spotlight on Emerging Markets

      dialogue, allowing us to delve into and learn from each other's viewpoints on complex business issues. This aspect of the HBS educational approach, particularly through the case method, has enriched my understanding by exposing me to... View Details
      • 21 Aug 2012
      • First Look

      First Look: August 21

      the symbolic use of information and how corporate behavior is influenced by civil society scrutiny embedded in institutional processes. Download the paper: http://www.hbs.edu/research/pdf/11-115.pdf   Cases & Course MaterialsNew... View Details
      Keywords: Sean Silverthorne
      • 04 Feb 2014
      • First Look

      First Look: February 4

      implemented. But strong vision about the wrong decisions, such as subordinate or others' decisions, may be detrimental to strategy and its implementation. Download working paper: http://ssrn.com/abstract=2383972   Cases & Course... View Details
      Keywords: Sean Silverthlorne
      • 24 Dec 2013
      • First Look

      First Look: December 24

      and empirical implications that focus on the interface between technological shifts and identity change at multiple levels. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-048.pdf   Cases & Course... View Details
      Keywords: Carmen Nobel
      • 13 Jul 2010
      • First Look

      First Look: July 13

      firm boundary. Download the paper: http://www.hbs.edu/research/pdf/10-104.pdf   Cases & Course MaterialsThe HLB Turnaround Lynda M. Applegate, Bhaskar Chakravorti, and Laura WinigHarvard Business School View Details
      Keywords: Martha Lagace
      • 26 Oct 2015
      • Research & Ideas

      What’s the Value of a Win in College Athletics?

      of the ongoing debate over whether college athletes should be paid, given the large amounts of money they bring in. Two pending court cases would give college athletes the right to be paid—a move staunchly opposed by the NCAA. Meanwhile,... View Details
      Keywords: by Roberta Holland; Sports; Education
      • Research Summary

      Understanding Customers

      In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details
      • 11 Jun 2013
      • First Look

      First Look: June 11

      a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of... View Details
      Keywords: Carmen Nobel