Publications

Web

Europe - Global

Professor Debora Spar , the event brought together 70 C-suite executives, entrepreneurs, NGO leaders, public officials, and HBS faculty members. Panels, case studies, and breakout sessions explored topics... View Details

03 Apr 2007
First Look

First Look: April 3, 2007

Business School Case 307-077 Describes the opportunities and strategy facing one of the most innovative global supply-chain companies, and the View Details

Keywords: Martha Lagace

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Accounting for almost 30 percent of world GDP, the United States is the... View Details

Keywords: by John Quelch

April 2019 (Revised January 2025)
Case

Clear Link Technologies, LLC: Driving Sales with Peer Effects

By: Christopher Stanton, Richard Saouma and Olivia Hull

The importance of a good peer or coworker is widely discussed, but understanding the glue that makes coworkers valuable is less understood. This case sheds light on the importance of peers and the practices and environments that make a group greater than the sum of its... View Details

July 7, 2022
Other Article

Are Online Prices Higher Because of Pricing Algorithms?

By: Zach Y. Brown and Alexander J. MacKay

This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms... View Details

Keywords: Pricing Algorithms; Online Marketplace; Digital Strategy; Internet and the Web; Retail Industry

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Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

Fellowship is led by executive fellow Peter Barrett, PhD and Tracy Perry, associate director. The members of the Key Advisory Board, leading industry and biomedical... View Details

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

January 2007 (Revised August 2007)
Case

Fulton County School System: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Monica Nah Lee

Illustrates the adaptation and implementation of a private sector management tool, the Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and... View Details

Keywords: Education; Governance; Leadership; Balanced Scorecard; Performance Improvement; Strategy; Education Industry

December 1999 (Revised August 2001)
Case

Millennium Pharmaceuticals, Inc. (A)

By: Stefan H. Thomke and Ashok Nimgade

Focuses on Millennium's strategy to grow and revolutionize drug development through the use of new technologies such as genomics. Describes how Millennium Pharmaceuticals--a fast-growing biotechnology firm in Cambridge, MA--has used strategic alliances to finance the... View Details

Keywords: Cost Management; Financing and Loans; Medical Specialties; Retention; Growth and Development Strategy; Time Management; Product Development; Problems and Challenges; Alliances; Technology; Biotechnology Industry; Pharmaceutical Industry; Cambridge

October 2022 (Revised November 2023)
Case

Framebridge (A): Reimagining Custom Framing

By: Rembrand Koning and Alicia Dadlani

In December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent,... View Details

Keywords: Business Startups; Business Strategy; Entrepreneurship; Operations; Consumer Products Industry; United States; District of Columbia; Kentucky

01 May 2013
News

Health Care’s Service Fanatics

2018
Book

Unlocked: Keys to Improve Your Thinking

By: Gerald Zaltman

What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts.... View Details

Keywords: Cognition and Thinking; Performance Improvement

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to this team.” Experiment View Details

Keywords: by Dina Gerdeman; Retail

Web

Online Business Courses & Certifications | HBS Online

March 13 $1,850 Certificate New Dynamic Teaming Professor Amy Edmondson Acquire the tools, processes, and skills to build agile, adaptable teams and lead them in rapidly changing work environments. 4 weeks,... View Details

01 Jan 2007
News

Young Global Leader, World Economic Forum

October 2004 (Revised July 2011)
Case

AT&T 2000-2004

By: Stephen P. Bradley and Kerry Herman

Provides an update on CEO Michael Armstrong's "Project Grand Slam" strategy to build the value of AT&T by offering a complete, integrated telecommunications solution to both corporate and residential customers, including wireless and wire line telephone, Internet,... View Details

Keywords: Business Exit or Shutdown; Customers; Business or Company Management; Failure; Business and Shareholder Relations; Networks; Corporate Strategy; Internet; Wireless Technology; Value Creation; Telecommunications Industry

26 Jan 2011
News

Dean’s Priorities (pdf)

01 Dec 2023
News

Wide Horizon

persuade researchers and funders by meeting with them directly or publishing articles in the media. “But that only gets you so far. Serious funders and their researcher advisors are convinced by high... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India