Publications

August 2008 (Revised May 2009)
Background Note

Note on Generic Drugs in the European Union

By: Robert C. Pozen and Elizabeth M. Leonard

Rules governing the introduction of generic drugs in U.S. and EU have some similarities but significant differences because of the Hatch-Waxman Act in the U.S. View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Health Care and Treatment; Trademarks; Brands and Branding; Pharmaceutical Industry; European Union; United States

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September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

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16 Nov 2009
Research & Ideas

The Times Captures History of American Business

creative destruction move so fast and forcefully across the landscape as that ushered in by the financial crisis of 2008. Beginning in the United States, this crisis took the capital markets View Details

Keywords: by Martha Lagace; Journalism & News

April 1992 (Revised June 1993)
Case

Otis South Africa (A)

By: Michael Beer

Otis Worldwide CEO, George David, was frustrated with the slow pace of nonwhite advancement within Otis South Africa. After a few years of trying to elicit action from South African management, he decided to send a 28-year old U.S. employee to take over as the human... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Race; Operations; Business Headquarters; Performance Improvement; Human Resources; Cross-Cultural and Cross-Border Issues; Industrial Products Industry; South Africa; United States

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12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

emissions reductions. Of course, one might object that none of these countries committed to reducing CO2 emissions sufficient to stem global warming. That is, in part, because global warming poses a... View Details

Keywords: Re: Gunnar Trumbull

08 Jan 2001
Research & Ideas

Can Japan Compete? [Part Two]

open competition. If you were to divide up the Japanese government's energies between repairing ailing industries and spurring on new ones, how would you do that? Not to be too provocative here, but I would... View Details

Keywords: by Martha Lagace & Hilah Geer

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

include industry expert features, such as ski patrollers and instructors. Avant Ski further differentiates itself with its family-oriented, non-expert tilt on information that’s custom built for busy... View Details

August 1996 (Revised May 1997)
Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker

Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details

Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry

07 Feb 2017
First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a... View Details

Keywords: Sean Silverthorne

January 2019
Case

AIME High: A Social Entrepreneur's Moon Shot

By: Christopher A. Bartlett

Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high... View Details

Keywords: Entrepreneurship; Mission; Organization Culture; Non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Secondary Education; Organizational Culture; Education Industry; Education Industry; Australia; United States

20 Nov 2012
First Look

First Look: November 20

Marketing (forthcoming) Abstract What restrictions should be placed on advertising agencies with respect to serving accounts or clients that are competitors of one another in order to avoid conflicts of interest? In recent decades, the... View Details

Keywords: Sean Silverthorne

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details

Keywords: by Michael Toffel & Auden Schendler

30 Oct 2012
First Look

First Look: October 30

Michael W. Toffel Publication:Organization Science (forthcoming) Abstract Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are... View Details

Keywords: Sean Silverthorne

April 3, 2024
Article

How Automakers Can Address Resistance to Self-Driving Cars

By: Stuti Agarwal, Julian De Freitas and Carey K. Morewedge

Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day... View Details

Keywords: Technology Adoption; Consumer Behavior; Government Legislation; Prejudice and Bias; Auto Industry; Auto Industry

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21 May 2013
First Look

First Look: May 21

http://hbr.org/product/keeping-up-with-the-quants-your-guide-to-understan/an/11177-HBK-ENG 2006 Strategic Management Journal Location Strategies for Agglomeration Economies By: Alcácer, Juan, and Wilbur Chung Abstract—Geographically... View Details

Keywords: Sean Silverthorne

19 Jan 2011
First Look

First Look: Jan. 18

analysts' forecasts of firm performance actually reflect any of these factors and which are considered most important. We use survey data from 967 analysts ranking 837 companies to judge how their forecasts are related to evaluations of... View Details

Keywords: Sean Silverthorne

12 Oct 2006
First Look

First Look: October 12, 2006

differently than many companies' product development processes, but allows this company to produce very high profit margin products that retain their margins for a very long time in an industry in which products come View Details

Keywords: Sean Silverthorne

November 2009 (Revised April 2010)
Case

Rose Smart Growth Investment Fund

By: Arthur I Segel and Justin Seth Ginsburgh

The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl... View Details

Keywords: Property; Buildings and Facilities; Transition; Financing and Loans; Investment Funds; Investment; Marketing; Energy Conservation; Business Strategy; Growth and Development Strategy; Environmental Sustainability; Finance; Real Estate Industry

December 1986 (Revised December 1987)
Case

Hewlett-Packard: Manufacturing Productivity Division (B)

By: Benson P. Shapiro and Lawrence B. Levine

Asks where in the Hewlett-Packard (HP) network of groups and sectors the Manufacturing Productivity Division should be placed. Provides a great deal of background regarding marketing, sales, and engineering at HP. It is thus possible to expand and broaden the... View Details

Keywords: Business Divisions; Marketing; Production; Networks; Sales; Expansion; Manufacturing Industry