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  • All HBS Web  (25,768)
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  • October 1997
  • Case

L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude

By: Robert J. Dolan
L'Oreal's strategy is to "trickle down" technology over time from high-end outlets like department stores to mass-markets, such as drugstores. The mass market brand Plenitude has become the market leader in France, but even eight years after introduction in the United... View Details
Keywords: Problems and Challenges; Marketing Strategy; Brands and Branding; Globalization; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; United States
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Dolan, Robert J. "L'Oreal of Paris: Bringing 'Class to Mass' with Plenitude." Harvard Business School Case 598-056, October 1997.

    Dealmaking

    Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively... View Details
    • February 1993 (Revised September 1994)
    • Case

    Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction

    By: Frank V. Cespedes and Marie Bell
    The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans... View Details
    Keywords: Marketing Channels; Product Marketing; Product Launch; Market Entry and Exit; Distribution Channels; Sales; Competitive Strategy
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    Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
    • 23 Apr 2013
    • News

    Needed: CIO As Strategist

    • 01 Sep 2023
    • News

    Bless this Stress

    mortal in search of strategies to live better and longer. Instead of a magic hammer, the actor relies on guidance from a series of experts like Akinola, an organizational psychologist View Details
    Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services
    • November 2008 (Revised April 2010)
    • Case

    The Bridgespan Group: Chapter 2

    By: Allen S. Grossman, Naomi Greckol-Herlich and Cathy Ross
    The Bridgespan Group was launched in 2000 by management consulting group Bain & Company as a nonprofit focused on strategy consulting for nonprofits and philanthropists. Over the next eight years, Bridgespan expanded its services to include executive search, knowledge... View Details
    Keywords: Philanthropy and Charitable Giving; Growth and Development Strategy; Service Operations; Corporate Social Responsibility and Impact; Nonprofit Organizations; Expansion; Consulting Industry
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    Grossman, Allen S., Naomi Greckol-Herlich, and Cathy Ross. "The Bridgespan Group: Chapter 2." Harvard Business School Case 309-020, November 2008. (Revised April 2010.)
    • May 2010
    • Case

    CEIBS: A Global Business School Made in China

    By: John A. Quelch
    In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
    Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
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    Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
    • September 2020 (Revised December 2021)
    • Case

    Building India's 2.0: PayNearby

    By: Lauren Cohen and Spencer C. N. Hagist
    Headquartered in Mumbai, India, FinTech startup Nearby Technologies has seen its flagship brand, PayNearby, rapidly flourish across most of its target market within just four years. The unprecedented success of its payment app, which allows users to access banking... View Details
    Keywords: Fintech; Developing Markets; Payments; Financial Inclusion; Finance; Entrepreneurship; Emerging Markets; Competitive Strategy; Banking Industry; India
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    Cohen, Lauren, and Spencer C. N. Hagist. "Building India's 2.0: PayNearby." Harvard Business School Case 221-027, September 2020. (Revised December 2021.)
    • 14 Apr 2020
    • News

    Begin with Trust

    • 10 Mar 2015
    • News

    UCLA Researchers for the first Time Measure the Cost of Care for a Common Prostate Condition

    • September 2010 (Revised July 2012)
    • Supplement

    Recruiting Andrew Yard (C)

    By: Brian J. Hall, Nicole Shae Bennett and Sara del Nido
    This case describes a compensation negotiation between a global HR director and a candidate for a high-level executive position. The situation becomes awkward when the candidate feels insulted because he is given a monetary incentive to join the company more quickly... View Details
    Keywords: Interpersonal Communication; Recruitment; Negotiation Offer; Performance Effectiveness; Emotions; Strategy
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    Hall, Brian J., Nicole Shae Bennett, and Sara del Nido. "Recruiting Andrew Yard (C)." Harvard Business School Supplement 911-030, September 2010. (Revised July 2012.)
    • October 1992 (Revised October 1993)
    • Case

    MCI Communications Corporation: National Accounts Program (Condensed)

    By: Frank V. Cespedes
    Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
    Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales
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    Cespedes, Frank V. "MCI Communications Corporation: National Accounts Program (Condensed)." Harvard Business School Case 593-044, October 1992. (Revised October 1993.)

      Willy C. Shih

      Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

      Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
      • March 2017 (Revised April 2017)
      • Case

      OXXO's Turf War Against Extra (A)

      By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
      In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details
      Keywords: Organizational Culture; Organizational Design; Competitive Strategy; Growth and Development Strategy; Retail Industry; Mexico
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      Sandino, Tatiana, Gerardo Pérez Cavazos, and Annelena Lobb. "OXXO's Turf War Against Extra (A)." Harvard Business School Case 117-021, March 2017. (Revised April 2017.)
      • October 2024
      • Supplement

      Hakluyt: from Corporate Intelligence to Trusted Advisors (B)

      By: Joseph B. Fuller and Lena Duchene
      This case is a continuation of an earlier study chronicling Hakluyt & Company (Hakluyt)’s transformation from an obscure boutique to a global corporate advisory firm with an outsized reputation. In August 2024, the firm faced a pivotal moment as managing partner Varun... View Details
      Keywords: Business Growth and Maturation; Business Model; Talent and Talent Management; Capital Structure; Cash Flow; Corporate Finance; Equity; Stock Shares; Corporate Governance; Business History; Compensation and Benefits; Recruitment; Leadership Style; Growth Management; Management Succession; Management Teams; Organizational Culture; Performance Evaluation; Networks; Partners and Partnerships; Business Strategy; Competitive Advantage; Consulting Industry; Europe; United Kingdom; England; London
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      Fuller, Joseph B., and Lena Duchene. "Hakluyt: from Corporate Intelligence to Trusted Advisors (B)." Harvard Business School Supplement 825-087, October 2024.
      • April 2005
      • Case

      Saving Disney

      At a March 2004 annual shareholder meeting, 45% of Walt Disney Co.'s shareholders withheld their support from CEO and Chairman Michael Eisner, producing a large no-confidence vote in the company's leader. The company had struggled financially in recent years and the... View Details
      Keywords: Governing and Advisory Boards; Personal Development and Career; Corporate Governance; Entertainment and Recreation Industry
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      Beaulieu, Nancy D., and Aaron Zimmerman. "Saving Disney." Harvard Business School Case 905-014, April 2005.
      • Program

      Finance for Senior Executives

      Balance profit, growth, and control in dynamic environments Implement restructuring strategies Understand the implications of financial reports Establish optimal systems for management View Details
      • 20 Jan 2015
      • First Look

      First Look: January 20

      between the management scores of autonomous government schools and regular government schools is accounted for by differences in the principal's leadership and better... View Details
      Keywords: Sean Silverthorne
      • 03 Mar 2008
      • Working Paper Summaries

      Testing a Purportedly More Learnable Auction Mechanism

      Keywords: by Katherine L. Milkman, James Burns, David C. Parkes, Gregory M. Barron & Kagan Tumer; Web Services
      • September 2008 (Revised March 2009)
      • Supplement

      Traversing a Career Path: Pat Fili-Krushel (B)

      By: Kathleen L. McGinn, Deborah M. Kolb and Cailin B. Hammer
      Pat Fili-Krushel has agreed to take on the job of first executive vice president of administration for AOL Time Warner, leading corporate human resources, internal communications, real estate and facilities, and other administrative roles for the combined company. She... View Details
      Keywords: Conflict Management; Leadership; Managerial Roles; Negotiation Tactics; Personal Development and Career; Gender; Power and Influence; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
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      McGinn, Kathleen L., Deborah M. Kolb, and Cailin B. Hammer. "Traversing a Career Path: Pat Fili-Krushel (B)." Harvard Business School Supplement 909-010, September 2008. (Revised March 2009.)
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