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  • 2014
  • Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
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  • September 2008
  • Class Lecture

Leading Change and Organizational Renewal

By: Michael L. Tushman and Charles O'Reilley
Executives who return from campus-based executive programs ready to make changes often find employees resistant to new ideas. The Leading Change and Organizational Renewal multimedia resource was created to ease transitions and empower the teacher as leader. This... View Details
Keywords: Restructuring; Learning; Framework; Knowledge Use and Leverage; Leading Change; Management Practices and Processes
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  • 14 Jun 2013
  • Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland
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  • 07 Mar 2021
  • News

What Role Does Diplomacy Play in China's Modern History?

  • 15 Apr 2020
  • Video

Climate Change Exhibit Overview: From Business as Usual to Business as Vital

  • July 2020 (Revised November 2020)
  • Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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    Deepak Malhotra

    Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details

    • 17 Jun 2011
    • News

    Eureka Forbes, TCS, Zensar: How Indian companies have benefited by being a Harvard case study

    • 16 Sep 2024
    • Video

    Recommendation Letters

    • March 2017
    • Supplement

    Mobileye: The Future of Driverless Cars

    By: David B. Yoffie
    This video is a supplement to the Mobileye case. The co-founder, Chairman, and CTO, Amnon Shashua, discussed how Mobileye tries to create a sustainable advantage; how it prices its products; whether it should collaborate or not with Google; and how much of its... View Details
    Keywords: Strategy; Competitive Positioning; Driverless Car; Competitive Strategy; Alliances; Competitive Advantage; Auto Industry; Israel
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    • Video

    MBA Fellowships 2012

    • 05 Nov 2019
    • News

    Learning from a Different Past

    • August 2001 (Revised September 2002)
    • Case

    Sony PlayStation2 (A)

    By: Rohit Deshpande and Seth Schulman
    In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details
    Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States
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    • 02 Aug 2016
    • Video

    Shark Footage With Ominous Music

    • 16 Sep 2024
    • Video

    Statement of Purpose

    • 29 Nov 2022
    • Cold Call Podcast

    How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

    Keywords: Re: Joseph Pacelli; Technology; Media & Broadcasting
    • June 2008
    • Case

    Rackspace Hosting in Late 2000

    By: James L. Heskett and W. Earl Sasser
    The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video... View Details
    Keywords: Customer Focus and Relationships; Finance; Management Teams; Service Operations; Customer Ownership; Strategy
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    • 18 Oct 2016
    • News

    How unequal should America be? Take this inequality quiz.

    • 11 Sep 2017
    • Video

    Are Carbon Tariffs Protectionism or Climate Policy?

    • September 2015
    • Supplement

    Luca de Meo Speaks at Harvard Business School

    By: Linda A. Hill
    A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard... View Details
    Keywords: Innovation; Innovation and Invention; Marketing; Leadership; Auto Industry; Germany
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