Publications

March 1999 (Revised June 2000)
Case

Eli Lilly: The Evista Project

By: Steven C. Wheelwright and Matt Verlinden

Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details

Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry

10 Apr 2007
First Look

First Look: April 10, 2007

decision to bring in a COO, transition him to CEO, and assume the position of Chairperson. Also describes communication and control challenges faced when Zhang moves to Los Angeles with her family, and tries to remain involved in her... View Details

Keywords: Martha Lagace

December 2007
Background Note

Tools and Tactics for Transformation: Three "Whats" and Three "Hows"

By: James K. Sebenius and Stephen Friedman

Important transformation at Goldman Sachs, where one of the authors was Chairman, required analysis, political leadership, and management in order to fundamentally shift the strategy, people, and culture on a sustainable basis. After describing the actions needed to... View Details

Keywords: Negotiation Tactics; Business Strategy; Organizational Culture; Transition; Strategic Planning; Core Relationships; Multinational Firms and Management; Leadership Style; Organizational Change and Adaptation; Private Equity

16 Jul 2013
First Look

First Look: July 16

resource-management issues, the author argues, water, electricity, and transit deserve the greatest focus. Every other service a competitive city provides-functional housing, schools, hospitals, stores, police and fire departments,... View Details

Keywords: Anna Secino

January 2023
Case

Thomas Buberl: Refounding AXA

By: Hubert Joly, Mihir Desai and Amram Migdal

In 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world’s largest insurers. Since... View Details

12 Feb 2013
First Look

First Look: Feb. 12

policies, the most obvious being a transition to more efficient agriculture. Other beneficial policies include accelerating the establishment of Protected Areas, ensuring that tree crop plantations are located on degraded land rather than... View Details

Keywords: Sean Silverthorne

17 Nov 2009
First Look

First Look: Nov. 17

displace—producer innovation in many parts of the economy. We argue that a transition from producer innovation to open single user and open collaborative innovation is desirable in terms of social welfare and so worthy of support by... View Details

Keywords: Martha Lagace

17 Jul 2012
First Look

First Look: July 17

underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market share of smartphones in 2010), with the adoption of the tagline: "Quietly Brilliant." Significant... View Details

Keywords: Sean Silverthorne

11 Mar 2009
HBS Case

The Energy Politics of Russia vs. Ukraine

the same price to maximize profits. Ukraine responded by telling Gazprom that it would refuse to pay the increase, and furthermore, it intended to charge Gazprom more to use Ukraine's pipelines to transit gas to Europe. Russia waited... View Details

Keywords: by Garry Emmons; Energy; Utilities

January 2018
Supplement

Scaling Swagbucks (B)

By: Jeffrey F. Rayport and Matthew G. Preble

“Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational... View Details

Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry

06 Sep 2016
First Look

September 6, 2016

buyer characteristics. Consider the experiences of condo developers targeting retirees who wanted to downsize their homes. Sales were weak until the developers realized their business was not construction but transitioning lives. Instead... View Details

Keywords: Carmen Nobel

18 Oct 2011
First Look

First Look: October 18

makeups support more chain restaurants, but that other factors, including suburban sprawl and public transit commuters, also have some impact. Read the paper:... View Details

Keywords: Sean Silverthorne

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

Transition to Democracy Promotion The Pivot: Neoconservatives, the Philippines, and the Democracy Agenda By: Fibiger, Mattias Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54829... View Details

Keywords: Dina Gerdeman

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

where one applicant out of 10,000 got a job at MITI — to change their world view and do something different Change is starting to occur. Officials are quitting MITI and the Ministry of Finance early. Prime Minister Yoshiro Mori is more of a View Details

Keywords: by Martha Lagace & Hilah Geer

March 2025
Case

Taylor Guitars: Making Employee Ownership Work the Taylor Way

By: Dennis Campbell, Petros Kusmu and Stacy Straaberg

In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details