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Show Results For
- All HBS Web
(1,495)
- People (10)
- News (412)
- Research (853)
- Events (6)
- Multimedia (15)
- Faculty Publications (483)
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- 01 Jun 2000
- News
Students and Business Leaders Look to Africa's Future
featured speakers. Panel discussions focused on topics such as information technology, financial services, agribusiness, media and communication, infrastructure development, and social enterprise. View Details
- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- June 2023
- Case
ByteDance: TikTok and the Trials of Going Viral in 2023
By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social View Details
Keywords: Martha Lagace
- Web
Tony Tasset Arrow Sculpture 2015 | About
the series “takes aim at the stock market, the art market, fashion magazine hot lists, the thumbs up and thumbs down of social media postings. . . . Normally this trending is all so abstract, so flat, so... View Details
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 31 Mar 2022
- News
A Community Hunger Solution with Global Ambitions
occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. Marketing is... View Details
- Web
Isaac Robinson | MBA
Social Choice Functions/Voting Rules, Multi-agent systems, Fairness and Privacy in AI, Digital Governance, Media and Technology Formative experience at the intersection of technology and business: My first... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a View Details
Keywords: by Sean Silverthorne
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
- 09 Jan 2015
- News
Alumni Notch 12 Spots on Forbes’ ‘30 Under 30’ Lists
2011) – Shoptiques Finance http://www.forbes.com/30under30/#/finance Brij Khurana (MBA 2011) – PIMCO Robert Klaber (MBA 2012) – Parnassus Investments Eli Nagler (MBA 2012) – Blackstone Group Social Entrepreneurs... View Details
Keywords: Finance
- October 31, 2023
- Article
Research: Can a More Detailed LinkedIn Profile Boost Your Salary?
By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details
Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 01 Oct 1996
- News
Working Behind the Scenes — Alan F. Horn (MBA 1971)
became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details
Keywords: Thomas Frick
- 06 Dec 2021
- News
Action Plan: Whole Sale
of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand... View Details
- 05 Jul 2016
- Working Paper Summaries
The Impact of Campus Scandals on College Applications
Christopher J. Perry
city, popular for its editorial nature and active coverage of community news. Perry also used the paper as a vehicle for social change, using his influence to push for better services in the community. By 1930, the paper had boasted a... View Details
Keywords: Publishing & Print Media
- Web
Statement from Dean Srikant Datar on Anti-Semitism | About
been defaced; Jews have been harassed in the streets; and anti-Semitic social media postings have become common. In the past two weeks, Harvard Hillel has been vandalized twice. Both incidents are currently... View Details