Publications

22 Oct 2021
Blog Post

Video Blog: My Experience with Career Services at HBS

View Video TRANSCRIPT Xonana Scrubb: So my first touchpoint with career services was right in the beginning of the school year. I came into school with an exploding job offer. Not something I particularly recommend, but it was a great opportunity. I was really torn... View Details

December 2002
Background Note

Simulation of Prices, Rates and Cash Flows (B)

Considers more advanced issues required for complete cash flow simulation, including residual diagnostics (to determine whether a process has been identified correctly), simulation of nonmarket risk variables, and real options. View Details

Keywords: Price; Cash Flow

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March 2001 (Revised April 2002)
Background Note

Word-of-Mouth Referral Module Note

Describes the power of word-of-mouth referral for service organizations. Illustrates a process to help students and/or managers calculate the value of word-of-mouth and develop ways to influence (i.e. increase) it. View Details

Keywords: Marketing Reference Programs; Service Industry

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

9 AM – 9 AM EDT, 03 Oct 2018

HBX Becoming A Better Manager

Maximize your managerial effectiveness by shaping and influencing processes in the critically-important treetop level between 50,000 feet (strategy) and ground level (daily tasks and activities). Program Dates: October 3, 2018 - November 28, 2018 View Details

27 Sep 2017
Research & Ideas

What Happens When Ordinary People Get Creative?

mainstream press, led to the 2011 book The Progress Principle—a guide for managers who want to provide catalysts for progress among their employees. But the research also revealed a more meta result: Amabile realized the extent to which people volunteer their inner... View Details

Keywords: by Carmen Nobel

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Management Essentials

Maximize your managerial effectiveness by shaping and influencing processes in the critically-important treetop level between 50,000 feet (strategy) and ground level (daily tasks and activities). Program Dates: January 9, 2019 - March 6, 2019 View Details

October 1989 (Revised June 1993)
Case

Texas Eastman Co.

By: Robert S. Kaplan

The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details

Keywords: Quality; Information Technology; Reports; Business or Company Management

July–August 2021
Article

Case Study: Will a Bank's New Technology Help or Hurt Morale?

By: Leonard A. Schlesinger

A case study is presented on the effort to introduce new information technology into a community bank and what impact that process may have on bank employees. View Details

Keywords: Employee Morale; Community Banks; Information Technology; Banks and Banking; Employees; Technology Adoption

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19 May 2023
Video

Your HBS 2+2 Interview

September 2020 (Revised July 2021)
Case

Moderna (A)

By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer and Kerry Herman

In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19. The case explores how a company builds a digital organization, and leverages artificial intelligence and other digital... View Details

Keywords: COVID-19; Vaccine; Digital Organizations; Organizational Structure; Operations; Management; Health Pandemics; Research and Development; Goals and Objectives

03 Jun 2025
Blog Post

Alumni Career Video | Lindsay Muller (MBA 2024)

coaching in her pivot from consulting to health care, from early career planning to managing the strategic yet introspective process of navigating multiple offers. Discover more career stories and perspectives in our full alumni video... View Details

November–December 2022
Article

Can AI Really Help You Sell?: It Can, Depending on When and How You Implement It

By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer

Many salespeople today are struggling; only 57% of them make their annual quotas, surveys show. One problem is that buying processes have evolved faster than selling processes, and buyers today can access a wide range of online resources that let them evaluate products... View Details

Keywords: Sales; AI and Machine Learning; Customers

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October 1994
Case

Yokohama Corporation, Ltd. (B): Cost Management System

Illustrates the budget planning process at a Japanese firm. Also describes a highly traditional cost accounting system, and shows how variances are used for performance measurement. View Details

Keywords: Cost Accounting; Performance Evaluation; Budgets and Budgeting; Japan

January 2014 (Revised November 2015)
Background Note

Rational Choice and Managerial Decision-Making

By: Willy Shih

This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details

Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments

August 2016 (Revised July 2018)
Case

Accenture Human Capital Strategy

By: Paula A. Price, V.G. Narayanan and James Weber

Accenture is a leading global consulting, technology, and outsourcing company. It has clients and its own operations throughout the world. This case describes the human resources and related activities necessary to deliver its services to clients. It allows students to... View Details

Keywords: Management Consulting; Technology Consulting; Outsourcing; Human Resources; Activity Based Costing and Management; Management Practices and Processes

2022
Chapter

Capitalism and the Environment

By: Geoffrey Jones

Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details

Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change