marketing - Publications - Faculty & Research

January 2016
Teaching Note

October 2005
Teaching Note

Foreign Exchange Markets and Transactions (TN)

By: Mihir A. Desai and Kathleen Luchs

Keywords: Currency Exchange Rate

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April 2004 (Revised May 2006)
Background Note

Achieving Profitable Growth and Market Value

By: James L. Heskett and Richard G. Hamermesh

Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details

Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management

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October 1995 (Revised October 1995)
Case

International Marketing Managers (A): Susana Elespuru

By: John A. Quelch

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May 1993 (Revised October 1993)
Case

Vanity Fair Mills: Market Response System

Describes the "Quick Response" program developed by Vanity Fair Mills (VFM), a division of the VF Corp. Beginning in 1989, VFM reorganized its manufacturing systems, invested heavily in computer and telecommunications equipment, and formed "partnership" agreements with... View Details

Keywords: Organizational Change and Adaptation; Logistics; Distribution Channels; Manufacturing Industry

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April 1993
Teaching Note

Becton Dickinson Division: Marketing Organization TN

By: Frank V. Cespedes

Teaching Note for (9-593-070). View Details

Keywords: Health Industry; Consumer Products Industry

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December 1981 (Revised November 1984)
Case

Benco, Inc. (C): Marketing Operations Audit

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August 23, 2004
Article

How Model Behaviour Brings Market Power

By: Douglas B. Holt, J. A. Quelch and E. Taylor

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1976
Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter

Keywords: Marketing Strategy; Brands and Branding

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2016
Working Paper

Market Design for Altruistic Supply: Evidence from the Lab

By: Robert Slonim and Carmen Wang

Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically... View Details

Keywords: Laboratory Experiments; Volunteering; Public Goods Provision; Market Design; Philanthropy and Charitable Giving; Economics

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November 1992 (Revised November 1992)
Teaching Note

IBM: Assistant General Manager of Marketing TN

By: Frank V. Cespedes

Keywords: Marketing; Information Technology Industry

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November 1990 (Revised December 1991)
Case

Ahold & AMS: European Retail Synergy Marketing

By: Ray A. Goldberg

Keywords: Marketing; Retail Industry; Europe

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September – October 1972
Article

Pyrrhic Victories in Fights for Market Share

By: W. E. Fruhan Jr.

Keywords: Markets

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November 2008
Article

Winning the Race for Talent in Emerging Markets

By: Douglas A. Ready, Linda A. Hill and Jay A. Conger

"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details

Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies

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