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Show Results For
- All HBS Web
(6,396)
- People (36)
- News (2,463)
- Research (2,868)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,293)
- 01 Oct 1997
- News
HBS Alumni Association Board of Directors: President's Report
Fall at HBS means many things to many people - for the incoming MBA Class of 1999 it means a certain level of discomfort as they take on a seemingly unmanageable case load and... View Details
- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
share research on the intersection of race and capitalism—specifically, on race and technology since we live in the age of the digital transition and race is inherently embedded in algorithms and code simply... View Details
Keywords: by Barbara DeLollis
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- 06 Sep 2017
- What Do You Think?
Summing Up: What Are the Limits of CEO Activism?
contract.” Of course this leads to the question of whether or not this sort of thing can be contracted. Should boards specify limits on CEO... View Details
Keywords: by James Heskett
- Article
eInformation: A Clinical Study of Investor Discussion and Sentiment
Martinez-Jerez, Francisco de Asis, Sanjiv Das, and Peter Tufano. "eInformation: A Clinical Study of Investor Discussion and Sentiment." Financial Management 34, no. 3 (Fall 2005): 103–137.
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By... View Details
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
As you read this, many of you will be returning from HBS and the celebration of your class reunion. Knowing how special these events can be, I trust you had a great time -- reconnecting with old friends,... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 12 May 2020
- Blog Post
The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership
intersection of the private and public sectors,” Pasricha says. “I’m excited by the way technology will change our urban lives." For the first half of her tenure, Pasricha led the City’s digital... View Details
- 28 Apr 2020
- Blog Post
The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership
intersection of the private and public sectors,” Pasricha says. “I’m excited by the way technology will change our urban lives." For the first half of her tenure, Pasricha led the City’s digital... View Details
- 19 Jul 2021
- Blog Post
Building a Powerful Network of Talent at American Tower
for people who are innately curious and like to find solutions to problems that are hard to solve,” she said. “We want people who are creative, collaborative, honest, transparent, and like to do things for the first time. A lot View Details
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- 01 Dec 2020
- Blog Post
Hiring a Career Switcher: The Value of the MS/MBA
In the fall of 2019, Kaelyn Griffin and Adam Palay entered HBS as two of 30 students in the MS/MBA: Engineering Sciences Program, a joint degree offered with the Harvard John A. Paulson School View Details
Keywords: All Industries
- 21 Aug 2000
- Research & Ideas
From Emerging Economies to the Global Market: The Case of Embraer
sometimes end up getting treated as a "base case." "We talked about the role of government. And, while it's useful to focus on market strategy, the non-market components of strategy were View Details
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
marketing thing for your target audience, but nobody’s going to drive their kids around in a car with suicide doors.” Team Pan Am sought to revive the brand of the beloved but defunct airline with Worldport,... View Details
- 03 Dec 2019
- News
Two Tales of Connection: Over Meals and Mentoring
Clubs News Clubs News Building Bridges, One Meal at a Time Like most HBS alumni clubs, the HBS Club of Toronto is always on the lookout for new ways to engage its members to connect with each other. So when the club realized about a year... View Details
Keywords: Margie Kelley
- 14 Jan 2002
- Research & Ideas
Countries on the Cusp: The Power of Nationalism
as the use of the symbol of the nation for a specific political, economic, or cultural purpose. It's the idea of the nation as a group of people... View Details
Keywords: by Martha Lagace
- 13 May 2020
- Blog Post
Crisis Leadership with Nikhil Patel: The Critical Importance of Trust
has enduring consequences. “In good times, it feels okay to take a risk on who you get behind as a leader. But when things go wrong, it’s important to think about who you trust. The impact of our leadership,... View Details
- 01 Apr 1999
- News
HBS Alumni Association Board of Directors: President's Report
exciting innovations that grew out of recommendations made by the Board last year. Recognizing that technology and the Internet are, for many of you, the primary vehicles for... View Details
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Editor's note: Think money can't buy happiness? Behavioral economists Elizabeth Dunn and Michael Norton beg to differ. It actually can, they say—but only if we spend it the right way. In their book released this week, Happy Money: The Science View Details
Keywords: Re: Michael I. Norton
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
sensible way and inform you about sort of your subconscious and what it wants to do. So there's a positive there. All things in moderation, but there's a positive there. Like a glass View Details