Publications
Publications
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- All HBS Web
(2,185)
- Faculty Publications (1,055)
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
- June 1990
- Case
Coors and ""60 Minutes""
By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
- May 1990 (Revised February 1993)
- Teaching Note
Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note
By: W. Carl Kester
Keywords: Food and Beverage Industry
- May 1990
- Case
PepsiCo and Madonna
By: John A. Quelch
In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
- May 1990 (Revised August 1990)
- Case
Campbell Soup Co.
Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details
- April 1990 (Revised September 1994)
- Supplement
Frito-Lay, Inc.: HHC Project Follow-Up
- April 1990 (Revised February 1994)
- Case
Standard Fruit Co. in Nicaragua (A) (Abridged)
By: James E. Austin
- April 1990
- Case
Perrier Recall: A Source of Trouble
By: Stephen A. Greyser and Norman Klein
When a laboratory discovered traces of the carcinogen benzene in bottles of Perrier, Group Perrier of America immediately announced a voluntary U.S. recall of all Perrier brand imported water. This case describes press coverage of the U.S. recall and the worldwide... View Details
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
- March 1990 (Revised October 2005)
- Teaching Note
Frito-Lay, Inc.: The Backhaul Decision (TN)
Teaching Note for (9-688-104). View Details
Keywords: Food and Beverage Industry
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
- November 1989 (Revised December 1989)
- Case
Grand Metropolitan ... Adding Value to Foods
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- November 1989
- Case
Original Italian Pasta Products Co., Inc.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- November 1989
- Teaching Note
H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note
By: Kenneth E. Goodpaster and Thomas R. Piper
Teaching Note for (9-382-034, 035, 036, and 037). View Details
- September 1989 (Revised December 1989)
- Case
Beef Hormone Trade Dispute
By: Ray A. Goldberg
- July 1989 (Revised March 1992)
- Case
Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk
By: Ray A. Goldberg
- June 1989
- Teaching Note
Asahi Breweries Ltd., Teaching Note
Teaching Note for (9-389-114). View Details
- June 1989 (Revised January 1992)
- Teaching Note
RJR Nabisco, Teaching Note
Teaching Note for (9-289-056). View Details
- March 1989 (Revised January 1992)
- Teaching Note
Philip Morris Companies and Kraft, Inc., Teaching Note
Teaching Note for (9-289-045). View Details
- February 1989 (Revised October 1994)
- Case
Asahi Breweries Ltd.
Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details