Publications

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June 2017
Case

AKB48: Going Global? (A)

By: Juan Alcácer, Kotaro Sasamoto, Tee Chayakul and Mayuka Yamazaki

After a remarkable success in Japan, the producer of the Japanese female singing group AKB48 evaluates market opportunities overseas for his artistic creation. This case introduces the business model behind the AKB48 concept and allows students to identify what... View Details

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that we can never rest on our laurels." Innovation can mean basics like reducing parking and... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry

Article

Advertising, the Matchmaker

By: Bharat N. Anand and Ron Shachar

We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details

Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry

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Student Clubs | MBA

Christian Fellowship Club Basketball Coffee and Tea Club Conservative Club Consulting for Impact Club Crimson Parents D Democrats, Liberals, Progressives Club E Education Club Energy & Climate Club Entertainment & Media Club... View Details

September 2016 (Revised April 2020)
Case

Dwyane Wade

By: Anita Elberse and Jennifer Schoppe

In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager, Lisa Joseph-Metelus, face a decision regarding one of his other business partnerships—that with the American... View Details

Keywords: Branding; Fashion; Superstar; Celebrity Endorsement; Innovation; Creative Industries; Talent; General Management; Sports; Entertainment; Brands and Branding; Marketing; Management; Strategy; Personal Development and Career; Consumer Products Industry; Fashion Industry; Sports Industry; China

17 Jun 2016
News

Minding God’s Money

a global humanitarian organization. As CFO of TDJ Enterprises, Thomas oversees the finances of Jakes’s separate for-profit business, a $400 million, faith- and family-oriented media and entertainment venture that offers inspiration to... View Details

1988
Chapter

The Expected Utility of Playing a Game

By: A. E. Roth

Keywords: Game Theory; Games, Gaming, and Gambling; Motivation and Incentives

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01 Apr 2002
News

Pamela Thomas Graham

Harvard Law School. The two moved to New York after graduation, and Thomas-Graham began her career at McKinsey, consulting on projects for retail and financial-services companies. In the 1990s, as the Internet juggernaut picked up speed, that range expanded to include... View Details

Keywords: Arts, Entertainment; Arts, Entertainment

October 2006 (Revised August 2007)
Case

Warner Music Group

TH Lee, a leading private equity firm, needs to decide whether to commit to the acquisition of AOL Time Warner's music group, and whether to commit the entire amount needed, $1.4 billion. The music industry has suffered greatly in recent years, largely as a result of... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Music Entertainment; Private Equity; Investment; Music Industry

01 Dec 1999
News

African-American Alumni Conference Considers Success and the Bottom Line

Jackson, Sr.; John H. Johnson of Johnson Publishing; Robert Johnson, CEO of Black Entertainment Television; and Stuart Alden Taylor (MBA '87), senior managing director at Bear Stearns. Interactive sessions explored private equity deal... View Details

Keywords: Mary Ellen Gardner

May 2025
Case

The Future of the BBC: Public Ownership vs. Privatization

By: Henry McGee

With viewership of the British Broadcasting Company (BBC) in decline, the country’s Culture Minister must recommend a new funding model for the venerated public institution which will allow the broadcaster to succeed in an increasingly competitive media environment. View Details

Keywords: Television Entertainment; Cooperative Ownership; State Ownership; Privatization; Public Ownership; Competition; Business Model; Media and Broadcasting Industry; United Kingdom