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Show Results For
- All HBS Web
(1,528)
- News (276)
- Research (1,057)
- Events (9)
- Multimedia (2)
- Faculty Publications (415)
- 22 Oct 2018
- Blog Post
HBS Marketing Club Presents: The Brand Summit
As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of stronger View Details
Keywords: All Industries
- 01 Mar 2017
- News
Students Forecast Climate Change’s Impact
in the reduction of greenhouse gases, customers need to play a more significant role.” — Piersten Gaines (MBA 2018) Vail Ski Resort Data point: “The typical ski resort needs 100–105 days of skiing to secure... View Details
Keywords: Dan Morrell
- 08 Jul 2008
- First Look
First Look: July 8, 2008
tail in action-reviewing sales data from Nielsen SoundScan, Nielsen VideoScan, the online music service Rhapsody, and the Australian DVD-by-mail service Quickflix. What she found may surprise you: Blockbusters are capturing even more of... View Details
Keywords: Martha Lagace
- 19 Nov 2019
- Op-Ed
Gender Bias Complaints against Apple Card Signal a Dark Side to Fintech
customers be able to see what pieces of data may have led to a loan rejection or a lower credit limit? Should regulators have access to the algorithms and test them for the impact they have on underserved or... View Details
- 01 Jun 2012
- News
Alumni Book Briefs
Kubacki (MBA 2000) (Wiley) The authors explain how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science. Based on data from a comprehensive sales... View Details
- 27 Aug 2013
- First Look
First Look: August 27
Publications August 2013 Journal of Financial Economics The Performance of Corporate Alliances: Evidence from Oil and Gas Drilling in the Gulf of Mexico By: Beshears, John Abstract—I use data on oil and gas drilling in the Gulf of... View Details
Keywords: Sean Silverthorne
- 11 May 2017
- Blog Post
Why We Recruit: Microsoft
“empowering every person and organization on the planet to achieve more,” really captures the essence of Microsoft. We are customer obsessed, data driven, and always encouraged to have a growth mindset. What... View Details
Keywords: Technology
- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re... View Details
- Fast Answer
Mergers & Acquisitions: deal type
types, see other menus, e.g., M&A Details (includes LBOs, joint ventures) or Buyback Details (upper right) and then select Features For even more types, use the search box right above the screening criteria to search for View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state... View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
but that makes firms vulnerable to innovative upstarts over the long haul. Would this trend also hold true for companies engaging in business processs innovation? McElheran wondered—a question not much studied by researchers. To find out, she drew on 1999 US Census... View Details
Keywords: by Maggie Starvish
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
increase is largely driven by more functional specialists like CIOs or CMOs, not general managers.” “There ultimately is no such thing as effective selling that is not tied to the company’s strategic objectives” The reason for that is business is increasingly complex,... View Details
Keywords: by Michael Blanding
- 01 Jun 1998
- News
Diversity and Community
imperative. (photograph by Jamie Tanaka) "At IBM," Gerstner said at the ceremony, "we're diverse by design, not mandate. With customers in more than 160 countries, our workforce has to reflect the rich array of cultures, perspectives, and... View Details
Keywords: Garry Emmons
- 21 Oct 2014
- First Look
First Look: October 21
literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest part of strategy implementation in most firms, the issues involved in linking... View Details
Keywords: Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on View Details
Keywords: Dina Gerdeman
- 02 Nov 2016
- Op-Ed
Government and Financial Tech Can Fix Cash Woes for Small Businesses
Ask any small business owner and they will tell you that cash flow is on their mind pretty much all the time. This isn’t surprising, given that they are continuously managing dollars coming in from customers and going out to pay for... View Details
Keywords: by Karen Mills
- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
Ickis (MBA 1971, DBA 1978) REISNER: One of the hottest areas of investment growth is in cross-border shipping, but there are two core problems: In an age of terrorism, customs are commercial constraints and also valuable public safety... View Details
Keywords: Jen McFarland Flint
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
its data and illustrates the pros and cons of each option. The case will help students think about how to prioritize growth over diversification and forward think with regards to new technologies and View Details
Keywords: Re: Multiple Faculty
- Web
Online Digital Marketing Strategy Course | HBS Online
Multiple Formats Digital Marketing Strategy $1,850 Next 7-week session starts September 10th Enroll Now Start Anytime Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online... View Details
- 01 Jun 2022
- News
Vision: Into the Breach
Cyberattacks are surging: Accenture reports that cyber intrusions jumped by 125 percent, globally, in the first half of 2021 over the same period in 2020. And while all those data breaches and ransomware attacks have meant major headaches... View Details
Keywords: Alexander Gelfand