creativity - Publications - Faculty & Research

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

example). Participants contend that an outside-in perspective can infuse the creativity and curiosity that digital transformation requires. "Leaders must be empathic about the stress employees feel as they grapple with the complexity and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

William A. Sahlman

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse

This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

Web

California - Global

marketing software with a 40-year legacy of innovation and successful adaptation, recognized GenAI as both an opportunity and a threat to its core business. Many creative professionals, a critical Adobe customer segment, expressed deep... View Details

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Among them are low setup cost, allowing companies to start advertising for as little as $10 a day; precise targeting—to specific demographics, or based on life events such as birthdays or similarity to current customers; short creative... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

16 Nov 2015
Research & Ideas

Does Competition Make Us More Creative?

Competition can bring out the best in salespeople, athletes, and participants in hot dog eating contests—but can it make employees more creative? A recent working paper by Daniel P. Gross finds that competition can motivate creative types... View Details

Keywords: by Michael Blanding; Advertising

18 Mar 2013
HBS Case

HBS Cases: LEGO

age 12. The LEGO brick played with by kids and adults around the globe came into being during Godtfred's tenure. He considered it a unique, sturdy, simple product—a system—that offered endless opportunities for creative fun, and drew up a... View Details

Keywords: by Maggie Starvish; Entertainment & Recreation

24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

is a sure way to destroy value. This is where enlightened stakeholder theory can play an important role. We can learn from the stakeholder theorists how to lead managers and participants in an organization to think more generally and View Details

Keywords: by Michael C. Jensen

22 Jan 2009
Working Paper Summaries

Turbulent Firms, Turbulent Wages?

Keywords: by Diego A. Comin, Erica L. Groshen & Bess Rabin

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

productivity levels. But money is less meaningful as a motivator in the complex creative jobs that make up most work in our modern knowledge-based society. “With most of today’s employees, you’re trying to help instill intrinsic... View Details

Keywords: by Dina Gerdeman

Robert Simons

Robert Simons is a Baker Foundation Professor at Harvard Business School. For over 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs. For 2024/25, he is teaching a... View Details

January 2009 (Revised June 2024)
Case

Design Thinking and Innovation at Apple

By: Stefan Thomke and Barbara Feinberg

Describes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy.... View Details

Keywords: Design; Corporate Entrepreneurship; Innovation and Management; Product Design; Product Development; Research and Development; Creativity; Technology Industry

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01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

made the discussion, and hence the ultimate decision, much better," George says. "You need to reward and promote the mavericks or else the organization will lose its creative edge. You try to create tension inside because the... View Details

Keywords: by Garry Emmons

February 2011 (Revised December 2012)
Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld

In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details

Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry

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02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

restrictions on the reporter’s movements and contacts within the company. But let’s assume for the moment that the article was even-handed and accurate. It portrayed an organization with a “churn and burn” personnel strategy offering exciting jobs, View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

Web

HBS - The year in Review

platform. Campus Art Installed The HBS Art Collection & Program consists of over 1,000 original works and serves as a key teaching and learning resource, inspiring the HBS community to think creatively and incorporate art into their... View Details

Web

Online Business Courses & Certifications | HBS Online

bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week Pay by August 28 $1,850 Certificate Design Thinking and Innovation Srikant Datar Leverage design thinking... View Details

26 Aug 2002
Research & Ideas

High-Stakes Decision Making: The Lessons of Mount Everest

evaluation. Flawed ideas remain unchallenged, and creative alternatives are not generated. On the other hand, when leaders arrive at a final decision, they need everyone to accept the outcome and support its implementation. They cannot... View Details

Keywords: by Michael A. Roberto

24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

that over time, rituals themselves become meaningful to us—a sense of ‘this is how we do things around here.’ And that meaning is then linked to find more meaning in the work that we do.” [iStockphoto/Diego Cerro Jimenez] Related reading from the Working Knowledge... View Details

Keywords: by Kristen Senz

24 May 2013
Working Paper Summaries

Improving Store Liquidation

Keywords: by Nathan Craig & Ananth Raman; Retail

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