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  • January 2014
  • Supplement

CleanSpritz, Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Alisa Zalosh
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  • January 2014
  • Teaching Note

CleanSpritz (Brief Case)

By: John A. Quelch and Alisa Zalosh
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  • July 2013
  • Supplement

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Students (Brief Case)

By: John A. Quelch and Diane Badame
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  • July 2013
  • Teaching Note

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? (Brief Case)

By: John A. Quelch and Diane Badame
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  • October 2011 (Revised March 2012)
  • Supplement

Cottle-Taylor: Expanding the Oral Care Group in India, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Alisa Zalosh
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Consumer Behavior; Marketing; Product Design; Emerging Markets; Forecasting and Prediction; Budgets and Budgeting
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  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
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  • June 2011
  • Supplement

Reed Supermarkets: A New Wave of Competitors, Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Carole Carlson
Keywords: Market Segmentation; Marketing; Segmentation
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  • June 2010 (Revised July 2011)
  • Supplement

Classic Knitwear and Guardian: A Perfect Fit? Instructor's Spreadsheet (Brief Case)

By: John A. Quelch and Patricia Girardi
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  • January 2011
  • Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development
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  • July 2010
  • Teaching Note

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

By: John A. Quelch and Heather Beckham
Teaching note to case #4240. View Details
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  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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  • August 2005
  • Supplement

The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films

By: Anita Elberse and John A. Quelch
Keywords: Motion Pictures and Video Industry
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  • Article

Nonstore Marketing: Fast Track or Slow?

By: John A. Quelch and Hirotaka Takeuchi
Keywords: Marketing
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  • August 2003 (Revised July 2004)
  • Case

Marketing at The Vanguard Group

By: John A. Quelch and Carin-Isabel Knoop
Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light... View Details
Keywords: Marketing Strategy; Segmentation
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  • 1994
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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  • Article

Ten Steps to a Global Human Resources Strategy

By: John A. Quelch and Helen Bloom
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  • 2001
  • Book

Cases in Strategic Marketing Management: Business Strategies in Latin America

By: Guillermo D'Andrea and John A. Quelch
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  • 1987
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
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  • 1983
  • Book

Cases in Advertising and Promotion Management

By: John A. Quelch and Paul Farris
Related
  • January 2014
  • Case

CleanSpritz

By: John A. Quelch and Alisa Zalosh
Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz's management is considering several options to... View Details
Keywords: Product Positioning; Competition; Marketing Strategy; Corporate Social Responsibility and Impact; Performance Improvement; Environmental Sustainability; Product Launch; Product Development; Consumer Products Industry
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