brand management - Publications - Faculty & Research - Harvard Business School

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28 Mar 2024
News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details

Keywords: April White; photos by Christina Gandolfo; Hospitality

Web

Skydeck - Alumni

Managing the Future of Work, Stephen Moret (MBA 2011) discusses the root causes of this trend—and what policymakers and the private sector can do to address it. How the Insurance Industry Can Weather the Storms Liberty Mutual CEO Tim... View Details

02 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Energy

Director Amanda Schmitt – Recruiting Relations Manager Together, Phillip and Amanda make up the Career & Professional Development team that manages relationships with recruiting partners in the energy... View Details

Keywords: Energy / Cleantech

Web

HBS - The year in Review

positive labor relations management, was deemed best to support the School’s brand and its educational mission. Its collaboration with Thompson Hospitality, the largest minority-owned food service management... View Details

02 Feb 2016
First Look

February 2, 2016

leading online freelancing companies in 2014, Elance and oDesk. After the merger, the company operated as Elance-oDesk and continued to manage two online platforms—Elance.com and oDesk.com—independently of one another. However in 2015,... View Details

Keywords: Sean Silverthorne

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

scrutiny. Time to manage your own professional image before others do it for you. An interview with professor Laura Morgan Roberts. 2. The Seven Things That Surprise New CEOs In the newly released book On Competition, professor Michael E.... View Details

Keywords: by Staff

04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details

Keywords: Sean Silverthorne

23 Oct 2012
First Look

First Look: October 23

firm was confident that it and the current management could work together to revamp the fortunes of China's leading electronic retailer. However, it did not anticipate the power Huang had behind bars. As the majority shareholder, Huang... View Details

Keywords: Sean Silverthorne

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

January 2003 (Revised February 2003)
Case

Office Depot, Inc.: Business Transformation (A)

By: James L. Heskett, Dan Maher, Daniel F. OBrien, Thomas Watson and Jeffrey F. Rayport

The company's management is considering the possibility of launching a rebranding campaign around the promises "What you need. What you need to know." The questions are whether and when to launch the campaign in view of the large number of training efforts and... View Details

Keywords: Corporate Entrepreneurship; Advertising Campaigns; Brands and Branding; Business Strategy; Technology Adoption; Transformation; Market Timing; Growth and Development; Training; Retail Industry

November 1994 (Revised February 1997)
Case

Levi Strauss & Co.: Global Sourcing (A)

By: Lynn S. Paine and Jane Palley Katz

In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details

Keywords: Management Teams; Decisions; Management Skills; Trade; Brands and Branding; Rights; Ethics; Foreign Direct Investment; Apparel and Accessories Industry; China

August 2005 (Revised May 2006)
Case

Cherkizovsky Group, The (A) (Abridged)

By: Lynn S. Paine

Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details

Keywords: History; Business Conglomerates; Privatization; Transformation; Management Teams; Sales; Brands and Branding; Business or Company Management; Marketing Strategy; Crisis Management; Food and Beverage Industry; Russia

Find at Harvard

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: advertising; apparel; automotive; beverage; biotechnology; consumer products; entertainment; financial services; food; health care; marketing industry; pharmaceuticals; retailing; sports; telecommunications

Profile

Merve Ciplak

As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the... View Details

January 2015 (Revised March 2017)
Case

New Urban Mechanics

By: Mitchell Weiss

Funding to scale Citizens Connect, Boston's 311 app, is both a blessing and a burden and tests two public entrepreneurs. In 2012, the Commonwealth of Massachusetts provides Boston's Mayor's Office of New Urban Mechanics with a grant to scale Citizens Connect across the... View Details

December 2006
Case

Vipp A/S

By: Robert D. Austin and Daniela Beyersdorfer

Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details

Keywords: Supply Chain Management; Creativity; Product Design; Luxury; Brands and Branding

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details

Keywords: by Kasandra Brabaw; Technology

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

class did you read this case?In Managing Service Operations during my EC year with Professor Ryan Buell. How do you see yourself applying the lessons from this case in your future endeavors?My post-graduation focus is on growing and... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

that controversial choice. It traces the company’s scaling efforts, major fundraising rounds, acquisitions, and ultimate expansion to general access by 2023. Keywords: Purpose ; Identity ; Cultural Branding ; Impression View Details

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