Video - Publications - Faculty & Research

01 Jun 2015
News

Three Predictions for Boston’s Innovation Scene in 2035

Impact Entrepreneur Fireside Chat: Teaching Impact Investing at Harvard

Harvard Business School Professors Vikram Gandhi and Shawn Cole weigh in on teaching Impact Investing at Harvard Business School. The Impact Entrepreneur Luminarias Series is a live video webinar series featuring the leading lights in impact investing and... View Details

2004
Case

Hasbro Interactive

By: Vijay Govindarajan and Chris Trimble

In the mid 1990s, Hasbro created Hasbro Interactive, a new business unit chartered to develop video games for PCs and other gaming systems based on Hasbro's many toy and game brands. After a few successful years, ambitions for Hasbro Interactive escalated dramatically.... View Details

Keywords: Expansion; Video Game Industry; Video Game Industry

Citation

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and over optimism that drive our... View Details

Keywords: by Amelia Kunhardt

April 2017
Supplement

Q&A with Tom Kalil, Deputy Director for Technology & Innovation

By: Linda A. Hill and Allison J. Wigen

In this video supplement to the HBS case study "Tom Kalil, Deputy Director for Technology & Innovation," case protagonist Tom Kalil discusses leading a team of policy entrepreneurs at the White House Office of Science and Technology Policy from 2008-2016. View Details

Keywords: Innovation; Government; Government Innovation; Leading Teams; Collaboration; Cross-sector Collaboration; Innovation Strategy; Innovation Leadership; Leadership; Leadership Development; Groups and Teams; Policy; Collaborative Innovation and Invention; United States

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June 1989 (Revised June 1993)
Case

Thumbs-Up Video, Inc.

By: William J. Bruns Jr.

A start-up video rental business is described to provide a basis for a bookkeeping and financial reporting exercise for an accounting course. Both start-up and operating transactions are included along with situations requiring judgments about depreciation policies and... View Details

Keywords: Business Growth and Maturation; Financial Statements; Accounting Audits; Accrual Accounting; Financial Reporting; Accounting Industry

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Educators

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Video

Mary Falvey answers: What impact have you had in the world?

Video

Corinne Nevinny answers What difference has HBS made for you?

Video

Nan Morrison answers: What is your advice to women MBA students?

Video

Laurene Sperling answers: How has the HBS alumni network helped you?

26 Apr 2016
Video

2016 NVC: One simple idea can change the future

Video

Diane Hessan answers What is your advice for women entrepreneurs?

24 Oct 2017
News

How Does Augmented Reality Work?

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America

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13 May 2013
Blog Post

The Art of Naming a Start-up

We recently chose new names for our music startup and product. Music+1 is now Sonation, Inc. Our app, previously also called Music+1, is now sona:Cadenza. And we’ve just made a new intro video featuring the app logo with footage from the... View Details

Keywords: Entrepreneurship