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29 Jan 2013
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First Look: Jan. 29

Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers.... View Details

Keywords: Sean Silverthorne

31 Mar 2009
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First Look: March 31, 2009

feeding the markup shocks observed in Japan during the early 1990s, the model is able to generate time series for output, TFP, employment, consumption, and investment that track closely the actual data. In particular, the productivity... View Details

Keywords: Martha Lagace

06 Mar 2012
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First Look: March 6

optimize brand exposure they need information on how to best retain consumers' attention from moment-to-moment during television advertising. This large-scale eye tracking study shows that the decision to zap or not to zap depends on how... View Details

Keywords: Sean Silverthorne