Publications

12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

of ESG, there are similar controversies around DEI. For example, marketing to or recruiting from a particular group—for example, members and allies of the LGBTQ community—might offend other people or cause others to feel threatened. "The issue at one View Details

Keywords: by James Heskett

November 2004 (Revised May 2005)
Case

Marvel Enterprises, Inc.

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry

August 2005 (Revised April 2006)
Case

Kemps LLC: Introducing Time-Driven ABC

By: Robert S. Kaplan

Kemps is making a strategy shift: from being focused on fulfilling customer requests to becoming the best cost dairy producer in the industry. Its existing manufacturing cost system, however, fails to capture the costs associated with handling special flavors, small... View Details

Keywords: Activity Based Costing and Management; Customer Relationship Management; Cost Accounting; Managerial Roles; Cost Management; Earnings Management; Business Strategy; Time Management; Growth and Development Strategy; Management Teams; Decisions; Food and Beverage Industry

30 Aug 2018
Blog Post

My Difficult Decision to Leave Google for HBS

Thirteen months after starting at Google and my first product went live, I was simultaneously filled with excitement, anxiety, and relief. But most significantly, the product launch sparked a real reflection of my time and work at Google.... View Details

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

December 2018 (Revised October 2019)
Case

Barteca: The Challenge and Opportunity of Private Equity

By: Lena G. Goldberg and Michael S. Kaufman

Andy Pforzheimer and Sasa Mahr-Batuz, co-founders of a highly successful seven-location restaurant brand, had just opened the first location of a new brand. They had mapped out future expansion for both brands but wondered if, rather than lining up an assortment of... View Details

Keywords: Restaurants; Brands and Branding; Expansion; Private Equity; Strategy; Decision Making

08 Nov 2018
HBS Seminar

Jun Li, University of Michigan Ross School of Business

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

There’s a time and a place for it,” says Harvard Business School Assistant Professor Jon M. Jachimowicz. “It can even be dangerous if you’re not careful about when, how, and to whom you express passion.” Passion can be intoxicating When... View Details

Keywords: by Dina Gerdeman

15 Oct 2021
Blog Post

Coming Out Calculus: A Reflection in Honor of National Coming Out Day

services to catering to product management before returning to Harvard for his MBA. Here, Brian shares a reflection of his first time coming out in the workplace in honor of National Coming Out Day. It’s... View Details

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

When managers need help leading through turbulent times, Harvard Business School professor Rosabeth Moss Kanter suggests taking wisdom from the sayings of that expert on confusion, Yogi Berra. "When you come to a fork in the... View Details

Keywords: by Sean Silverthorne

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

2021
Book

The Heart of Business—Leadership Principles for the Next Era of Capitalism

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

asking multiple times gets results. Titled "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication," Neeley and Northwestern... View Details

Keywords: by Kim Girard

January 2023
Case

EKI Energy Services: One Billion Carbon Credits

By: George Serafeim

Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details

Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India