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  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

John H. Patterson created an intricate system of management to monitor and train company salesman. He gave them scripts to memorize and assigned them territory to cover. He held conventions and thematic sales contests, and pressured... View Details
Keywords: by Walter A. Friedman
  • 2021
  • Book

The Heart of Business—Leadership Principles for the Next Era of Capitalism

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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  • 2016
  • Book

The Content Trap: A Strategist's Guide to Digital Change

By: Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, I examine a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New... View Details
Keywords: Networks; Information Technology; Organizational Change and Adaptation; Business Strategy
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  • 12 PM – 1 PM EST, 24 Feb 2021
  • Virtual Programming

"Moderna" Case Discussion with CEO Stéphane Bancel

Join Professor Karim Lakhani for an interactive discussion of the new Moderna case, joined by Moderna CEO Stéphane Bancel (MBA 2000, AMP 170). This timely case explores how a company builds a digital organization and leverages artificial intelligence and other digital... View Details
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes John... View Details
Keywords: by Laura Linard
  • November 2004 (Revised May 2005)
  • Case

Marvel Enterprises, Inc.

By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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  • June 2001
  • Case

GE's Early Dispute Resolution Initiative (A)

By: Michael A. Wheeler and Gillian Morris
GE's chief litigation counsel sought to rationalize litigation flow by viewing it as a manufacturing process. By applying the principles of Six Sigma, P.D. Villareal created an Early Dispute Resolution (EDR) system that enabled both lawyers and managers to work... View Details
Keywords: Corporate Governance; Governing Rules, Regulations, and Reforms; Lawsuits and Litigation; Six Sigma; Organizational Change and Adaptation; Problems and Challenges; Conflict and Resolution; Energy Industry; Technology Industry; United States
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  • September 2017 (Revised March 2018)
  • Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
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  • January 2023
  • Case

EKI Energy Services: One Billion Carbon Credits

By: George Serafeim
Within nine months from the time of its Initial Public Offering (IPO) in April of 2021, EKI Energy Services (EKI) shares had increased by more than 8,000%. Equally explosive was the growth of the company’s revenues and Earnings Before Interest, Taxes and Depreciation... View Details
Keywords: Carbon Credits; Carbon Emissions; Growth; Business Analysis; Environmental Sustainability; Corporate Valuation; Climate Change; Accounting; Valuation; Transition; Renewable Energy; Analysis; Product Positioning; India
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  • May 1990 (Revised April 1995)
  • Teaching Note

Karen Green, Teaching Note

By: Linda A. Hill
The video depicts Karen Green, a manager in her early thirties, on a company retreat. She is being considered for a project manager position, a promotion she does not receive. During the retreat, the circumstances that influenced the decision become evident. The... View Details
Keywords: Work-Life Balance; Personal Development and Career; Gender; Power and Influence
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  • Teaching Interest

Launching New Ventures

By: Rembrand M. Koning

The early days of a new venture demand a combination of strategy, vision, and impeccable timing to capitalize on market opportunities and establish a successful business.

Launching New Ventures delves into the core elements of entrepreneurship and building... View Details

  • 08 Nov 2018
  • HBS Seminar

Jun Li, University of Michigan Ross School of Business

  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

of ESG, there are similar controversies around DEI. For example, marketing to or recruiting from a particular group—for example, members and allies of the LGBTQ community—might offend other people or cause others to feel threatened. "The issue at one View Details
Keywords: by James Heskett
  • Article

What Do Private Equity Firms Say They Do?

By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
We survey 79 private equity investors with combined assets under management (AUM) of over $750 billion about their practices in firm valuation, capital structure, governance, and value creation. Investors rely primarily on internal rate of return (IRR) and multiples to... View Details
Keywords: Private Equity; Valuation; Capital Structure; Value Creation
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  • July–August 2013
  • Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld
The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details
Keywords: Failure; Growth and Development Strategy
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  • February 2025
  • Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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  • August 2000 (Revised February 2001)
  • Background Note

Expense Recognition

By: Paul M. Healy and Preeti Choudhary
Recording expenses is not often clear-cut and can require considerable management judgment. This case discusses expense recognition in straightforward situations and then considers expense transactions that may be more complex to record. It uses examples that include... View Details
Keywords: Accounting; Cost; Financial Statements
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  • 01 Sep 2006
  • What Do You Think?

Are We Ready for Self-Management?

fewer, higher-paying management positions. The other was to train thousands of entry-level workers at its stores to manage themselves. This enabled Taco Bell to assign one View Details
Keywords: by James Heskett
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

The explosion of "computer-to-computer" communication in the twenty-first century is triggering a growth phase for IT consultants. Harvard Business School professor Richard Nolan and HBS Interactive Senior Vice President Larry Bennigson trace the evolution of... View Details
Keywords: by Sarah Jane Johnston; Consulting
  • 13 Jun 2016
  • Blog Post

Is HBS Cutthroat or Collaborative?

team is eager to share with Smart’s management the product recommendations that we have created and packaged in a polished PowerPoint presentation.  How did a formerly rag-tag group of unfamiliar individuals, consisting of a creative... View Details