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Show Results For
- All HBS Web
(1,455)
- People (3)
- News (235)
- Research (1,019)
- Events (9)
- Multimedia (4)
- Faculty Publications (462)
- 26 Aug 2014
- First Look
First Look: August 26
Evidence from Targeted Firms By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—We provide theoretical and empirical evidence on the evolution and impact of non-practicing entities (NPEs) in the intellectual property... View Details
Keywords: Sean Silverthorne
- Profile
Willa Zhou
Strategic Marketing in the Creative Industries, we learned how television shows make money through targeted ads. We read inspiring cases on how to make them work." Instead of delaying her broadcast... View Details
- 22 Jul 2014
- First Look
First Look: July 22
whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined. Conflicting opinions on the case are offered by businesspeople with experience in Africa. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- Web
Suppliers - Institute For Strategy And Competitiveness
long-term clinical outcomes and cost to demonstrate value compared to alternative therapies Conduct new types of long-term comparative studies in collaboration with providers and patients Increase the success rate instead of maximizing usage View Details
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 01 Jun 1997
- News
Blockbuster Deals
Wruck cites one case she followed in which the initial match looked great. The target and bidder had operations in the same industry, creating a potential for synergies. But integration of the target into... View Details
Keywords: Garry Emmons and Nancy O. Perry
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details
- 01 Dec 2010
- News
Making a Difference
the image of women as victims in conflict zones and reshaping development programs targeted at poor countries. As a deputy director at the Council on Foreign Relations in New York, she is uniquely positioned to see her ideas through.... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 06 Feb 2006
- What Do You Think?
Should CEOs of Public Companies Offer Earnings Guidance?
amounts of internal energy go to 'making the quarter return' rather than serving the customer and building the future. Why did quarter returns develop in the first place?" Bill Hubbell added, "The market has many mechanisms to... View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
repair a CAT scan machine that had not yet failed. As he was confronted by puzzled hospital administrators, the machine indeed stopped functioning. More recently, many of us have heard the story about the Target customer who was sent... View Details
Keywords: by James Heskett
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based... View Details
Keywords: Sean Silverthorne
- Fast Answer
FIELD Global Immersion Resources: India
Where can I find country, industry and market information and news about India? Industry and market research View Details
- 01 Jun 2005
- News
New Magazine Makes Its Mark
Phillips and Nelson: Book reviews are their business. Courtesy Allison Nelson and Jon Phillips Three years after launching Bookmarks magazine, a bimonthly guide to new books, Allison Nelson and Jon Phillips (both MBA ’95) are still refining their View Details
- Profile
Micah Macfarlane
Micah Macfarlane tries to make every career decision to make the greatest difference in the most lives. Before HBS, Micah worked in global health – expanding access to quality care and, especially, affordable medicines. "I worked to solve View Details
- Web
Approaching Business with an Artistic Eye - Global Activities 2020
sector,” explains Halwani. “I want to strengthen it and make it available and accessible to everyone.” At HBS, Halwani furthered his entrepreneurial passion and started his own fashion e-commerce company, Darza—which means “stitch” in Arabic—to View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
employees through the Balanced Scorecard). Customer measures for the strategy included share of market among consumers in the targeted segments and a mystery shopper score to capture whether the desired... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
Slayton (MBA 1990) discussing the situation he faced in 1997 when he took over as president and CEO of a small company called MySoftware. The firm was a struggling Silicon Valley business that developed and sold software for a variety of small-business needs such as... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details
Keywords: Sean Silverthorne