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  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

2017 Advancing Organizational Theory in a Complex World Getting Started with Ambidexterity By: Binns, Andrew, and Michael Tushman Abstract—This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and... View Details
Keywords: Sean Silverthorne
  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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  • 2018
  • Working Paper

After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

By: Isao Okada and Stephen A. Greyser
In recent years, the total spending on hosting the Olympic Games has snowballed. The 2008 Beijing Olympic Games spent $40 billion on infrastructure development, and the 2014 Sochi Winter Olympics reached $50 billion. Even when the glorious but costly Olympic Games come... View Details
Keywords: Olympic Venue; Effective Reuse; White Elephant; Sustainability; Buildings and Facilities; Sports
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  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

asset light strategy)—rationalize Enron spending so heavily, and so beyond established capital budgets, on capital projects with highly speculative returns? According to what logic did Skilling and Lay, and ultimately the board, approve... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

and Robert S. Kaplan Abstract—Previous studies have documented wide variation in health-care spending and prices; however, the causes for the variation in supply purchase prices across providers are not well understood. The purpose of... View Details
Keywords: Carmen Nobel
  • Web

Topics - HBS Working Knowledge

Situation or Environment (9) Small Business (22) Social Enterprise (137) Social Entrepreneurship (24) Social Issues (75) Social Marketing (34) Social Psychology (589) Social and Collaborative Networks (38) Society (281) Software (21) Sovereign Finance (6) View Details
  • 04 Sep 2001
  • Research & Ideas

Is Government Just Stupid? How Bad Decisions Are Made

on a single position and promises to do "everything possible" to enact it. None of them mentions the possible tradeoffs or costs related to each new policy. Nor do they discuss how their proposed policy would interact with other policies and issues. The fact... View Details
Keywords: by Max H. Bazerman, Jonathan Baron & Katherine Shonk
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using U.S. patent and census data to... View Details
Keywords: Sean Silverthorne
  • October 2023
  • Teaching Note

Metaverse Wars

By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
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  • November 2004 (Revised March 2007)
  • Case

10 Uncommon Values®: Optimizing the Stock-Selection Process

By: Paul M. Healy and Boris Groysberg
In 2003, Steve Hash, research director at Lehman Brothers, prepared to initiate the firm's "Ten Uncommon Values" stock-picking process for the year. An investment committee had to pick the 10 best stocks from about 100 stock ideas presented by the firm's analysts. The... View Details
Keywords: Stocks; Investment; Financial Strategy; Decision Making; Groups and Teams; Financial Services Industry; United States
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  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using... View Details
Keywords: Dina Gerdeman
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

something the airline takes very seriously." Beyond The Core The JetBlue case fits well with the overall course focus of growing and refining an operating model, Huckman says. "After you spend time perfecting your operation, you... View Details
Keywords: by Julia Hanna; Air Transportation
  • 07 Jul 2019
  • HBS Case

Walmart's Workforce of the Future

Walmart has even crossed over with the gig economy by partnering with platforms including DoorDash, Postmates, Uber, and Lyft for package and grocery delivery. ‘You’re the CEO of Walmart’ So, is Walmart making the right investments for its future? “We View Details
Keywords: by Julia Hanna; Retail
  • April 2019
  • Article

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details
Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions
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  • 22 Feb 2024
  • Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

not always the first call to action for an entrepreneur. However, it is very compelling to see an institution like Harvard put its weight behind a program that equips young people to transform our society through technology. Personally, I hope to View Details
  • Profile

Harshini Chengareddty

only child, but the time I got to spend running around exploring with my friends, making s’mores by the campfire, and staying up late telling stories was a highlight of my childhood. What is the best thing about your home town? All the... View Details
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

it’s least expected. Facing challenges with humility is what will help leaders learn, George says. “A leader should be out with the frontline people ... if you’re not doing that, you’re spending too much time in meetings.” “As a leader,... View Details
Keywords: by Lane Lambert
  • 03 Aug 2023

Demystifying the MBA Application

Spend 30 minutes with members of the HBS Admissions Board as we walk through the HBS application and offer tips on how to approach the application process. View Details
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services