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  • September 2006 (Revised March 2007)
  • Case

QuickBase

By: Clayton M. Christensen and Mark Szigety
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry
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  • 07 Oct 2014
  • News

Network Effect

backed if he had chosen the software industry as a career.” Tanzi explained that, owing to recent advances in gene sequencing and data mining, he believed he could identify many more genes in a short time... View Details
Keywords: Linda Kush
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

lifetimes, this book looks at the past of green business to identify lessons for the future. It provides rich new evidence and insights on green business as it examines its variation between industries and nations over time. It shows the... View Details
Keywords: Dina Gerdeman
  • 24 Sep 2021
  • Blog Post

Alumni Spotlight: Career Advice from Alums Working in Climate

billion in venture capital money, an all-time record and 35% more than the previous year. The opportunities to bring new technological breakthroughs to the sector are massive, whether it be in robotics, remote sensing, biological products or View Details
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on... View Details
Keywords: Sean Silverthorne
  • 2016
  • Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Technology Industry
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  • August 2007 (Revised December 2007)
  • Case

Microsoft in China and India, 1993-2007

By: Tarun Khanna and Prithwiraj Choudhury
Relates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets. View Details
Keywords: Expansion; Multinational Firms and Management; Information Technology; Applications and Software; Emerging Markets; Information Technology Industry; China; India
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  • September 2012 (Revised March 2014)
  • Case

Reinventing Brainlab (A)

By: Regina E. Herzlinger, Vincent Dessain and Karol Misztal
The management of Germany's Brainlab AG, a leading provider of software-driven oncology and surgery solutions, needs to evaluate strategic options for proceeding without an exclusive hardware partner in its most profitable business segment. View Details
Keywords: Strategy; Information Infrastructure; Applications and Software; Medical Specialties; Health Care and Treatment; Information Technology Industry; Information Technology Industry; Germany
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  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm... View Details
Keywords: Sean Silverthorne
  • May 2017
  • Article

The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Digital; Britannica; Diseconomies; Encyclopedias; Applications and Software; Books; Competition; Publishing Industry
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  • April 1995 (Revised December 1997)
  • Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein
Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Computer Industry; California
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  • 01 Apr 1998
  • News

Snapshot: Gary DiCamillo, Polaroid's CEO

filmless camera with CD-ROM software that captures and edits images on personal computers, and the PDC-2000, an affordable digital camera for industrial and commercial photographers. DiCamillo takes a... View Details
Keywords: Nancy O. Perry
  • January 2009
  • Teaching Note

VMWare Inc., 2008 (TN)

By: Andrei Hagiu
Teaching Note for [709435]. View Details
Keywords: Competition; Applications and Software; Mergers and Acquisitions; Initial Public Offering; Management Succession; Information Technology Industry
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  • 01 Dec 2016
  • News

Recognizing the Value Proposition

Greylock Partners, one of the country’s first—and foremost— venture capital firms. “I don’t think the term ‘venture capital’ was in anyone’s vocabulary when we were students,” he notes. Joining Greylock and overseeing its early involvement in the View Details
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

the draw anymore. By conducting a series of diagnostics, companies in any industry can quickly identify the most promising opportunities. This article shows how to conduct customer, portfolio, and competitor diagnostics to pinpoint the... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 18 Mar 2021
  • News

Authentically Leading with Blind Ambition

Chicago. About this program When most people were preparing for the adventure of adult life, Chad E. Foster was watching the world he grew up with fade to black. But going blind in his early 20’s didn’t stop him from living. Becoming an avid coder, he built View Details
  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

Here then are our most-read stories in 2006. Microsoft vs. Open Source: Who Will Win? Using formal economic modelling, professors Pankaj Ghemawat and Ramon Casadesus-Masanell consider the competitive dynamics of the software wars between... View Details
Keywords: by Sean Silverthorne
  • 22 Sep 2009
  • First Look

First Look: September 22

  Working PapersMixed Source Authors:Ramon Casadesus-Masanell and Gastón Llanes Abstract We study competitive interaction between profit-maximizing firms that sell software and complementary goods or services. In addition to tactical... View Details
Keywords: Martha Lagace
  • 11 Jul 2011
  • Research & Ideas

Non-competes Push Talent Away

Several years ago, on his first day of work at a Boston-based speech-recognition software company, Matt Marx's new employer surprised him with a non-compete agreement. The terms stated that if Marx left the company, he couldn't work... View Details
Keywords: by Carmen Nobel; Technology
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

pace of change in many markets accelerates and as some industries move toward serving "markets of one," the cost of understanding and responding to customers' needs can easily spiral out of control. In the course of studying... View Details
Keywords: by Stefan Thomke & Eric Von Hippel