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  • All HBS Web  (1,494)
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Show Results For

  • All HBS Web  (1,494)
    • People  (10)
    • News  (412)
    • Research  (852)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (482)
← Page 47 of 1,494 Results →
  • 08 Oct 2021
  • Research & Ideas

How Newspaper Closures Open the Door to Corporate Crime

Some may shrug at the inevitable passing of the local newspaper, writing it off as a dinosaur that doesn’t have much to offer in our modern world of blogs, social media sites, and streamed soundbites. But no... View Details
Keywords: by Avery Forman
  • Portrait Project

Victoria Song

all, that anything and everything is possible. These past two years I forged myself within the halls of HBS – a community unparalleled in achievement and support. I have anchored my heart and mind, and now have the strength and clarity to launch the View Details
  • Web

MBA Admissions - Alumni

right for them. MBA alumni volunteer opportunities include: Attending local admissions events (predominantly in the May–September timeframe) Connecting with interviewees through AlumniChat to share your perspective on HBS Being profiled in the MBA Voices Admissions... View Details
  • 25 Aug 2022
  • News

Action Plan: Fired Up

food.” Traeger’s 1.7 million social media followers, a mainstay of brand loyalty in uncertain times, continue to reinforce the company-customer bond, participating in live, online cooking classes that... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 19 Jul 2011
  • Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details
Keywords: by Staff; Journalism & News; Publishing
  • 08 May 2013
  • Research & Ideas

A Company’s Evolving View of Gender Equity

gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time line to explore links between... View Details
Keywords: by Martha Lagace; Accounting
  • Web

2.1.4 Classroom Non-Attribution | MBA

viewpoints, changing their minds, and taking risks. The proliferation of social media has affected this learning environment. Because of the potential permanence and widespread dissemination of... View Details
  • Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
  • Profile

Casey Gerald

garden” While at Yale, Casey attended a law school event at which the speaker made an observation that made a lasting impact upon him. “He said law was the instrument of social change in the twentieth century,” Casey explains, “but if you... View Details
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

a strong collaboration between the Time to Read national program and media and entertainment giant Time Warner, Inc. Time to Read helps local nonprofits such as Chicago's Off the Street Club recruit children, youths, and even adults from... View Details
Keywords: by James Austin
  • 04 Sep 2019
  • News

A Wide Screen Approach

Immersive Media “The single largest revenue stream for sports in North America is media rights. The sports industry is slowly adapting to new formats and platforms, which is having an immediate impact on the... View Details
  • 01 Jun 2003
  • News

Portraits from the Class of 2003

value to the world,” he says simply. So, with support from the School, he expanded upon his role as section cohistorian and asked the entire Class of 2002 to respond to the question. Deifell, a media artist and View Details
Keywords: HBS; portrait project; Arts, Entertainment
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
Citation
Purchase
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • March 2008 (Revised November 2012)
  • Teaching Note

GE's Imagination Breakthroughs: The Evo Project (TN)

By: Christopher A. Bartlett
Teaching Note for [907048]. View Details
Keywords: Business Conglomerates; Creativity; Media and Broadcasting Industry; Media and Broadcasting Industry
Citation
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Related
Bartlett, Christopher A. "GE's Imagination Breakthroughs: The Evo Project (TN)." Harvard Business School Teaching Note 908-413, March 2008. (Revised November 2012.)
  • 21 Sep 2016
  • News

Fashion’s Transparent Translator

(BoF) was born. Nine years later, the London-based website attracts 1 million unique monthly users, with a social media following of 3.5 million. Nearly 250,000 subscribe to the BoF newsletter, which many... View Details
  • May 2021
  • Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg
Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States
Citation
Related
Sebenius, James K., and Isaac Silberberg. "Paul Levy: Confronting a 'Corporate Campaign' (B)." Harvard Business School Supplement 921-011, May 2021.
  • 01 Dec 2014
  • News

Forecasting ’15

spent consuming digital media has been skyrocketing across the globe, to the point that it is not uncommon for twentysomethings to choose to go without traditional television—a big deal. This is reminiscent of people choosing to go... View Details
Keywords: Health, Social Assistance; Health, Social Assistance; Health, Social Assistance; Health, Social Assistance
  • 12 Sep 2018
  • News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details
  • 03 Mar 2016
  • News

3-Minute Briefing: Pamela Meyer (MBA 1986)

being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details
Keywords: Julia Hanna
  • 06 Feb 2020
  • News

HBS Alumni Join Forces on Virus Outbreak in China

local and multilateral organizations on logistics—coordinating purchase, delivery, and customs—in their effort to contain the spread of the virus. At the same time, a group led by Ray Yang (MBA 2003), Mei Zhang (MBA 1996), and Andy Lin (MBA 2003) have used the View Details
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