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  • January 2023
  • Case

Thomas Buberl: Refounding AXA

By: Hubert Joly, Mihir Desai and Amram Migdal
In 2022, AXA and its CEO Thomas Buberl faced new types of challenges, including systemic risks such as climate change, geopolitical instability, public health crises, and social tensions caused by economic risks. AXA was one of the world’s largest insurers. Since... View Details
Keywords: Change; Change Management; Transformation; Transition; Trends; Environmental Management; Climate Change; Ethics; Values and Beliefs; Finance; Insurance; Management; Management Succession; Risk Management; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Planning; Strategic Planning; Risk and Uncertainty; Society; Human Needs; Social Issues; Strategy; Adaptation; Business Strategy; Corporate Strategy; Insurance Industry; Europe; France; Paris
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    Rawi E. Abdelal

    Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School, the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, and the European Faculty Chair of Harvard Business School’s Global... View Details

    • July 2009 (Revised June 2011)
    • Case

    Dharavi: Developing Asia's Largest Slum (A)

    By: Lakshmi Iyer, John D. Macomber and Namrata Arora
    Maharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers, which is anticipated to be... View Details
    Keywords: Risk Management; Development Economics; Housing; Urban Development; Emerging Markets; Social Issues; Business and Government Relations; Real Estate Industry; Mumbai
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    • June 2013 (Revised November 2013)
    • Case

    Bluefin Labs: The Acquisition by Twitter

    By: John Deighton and Leora Kornfeld
    What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
    Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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    • 07 Jul 2015
    • News

    Doing Good Scientifically

    • Web

    Doctoral

    Organizational Behavior Professor Shunyuan Zhang Marketing Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL... View Details
    • 27 Jul 2019
    • Op-Ed

    Does Facebook's Business Model Threaten Our Elections?

    In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really changed social media’s impact on... View Details
    Keywords: by George Riedel
    • 2011
    • White Paper

    Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

    By: Chris Malone, Jill Avery and S. T. Fiske
    Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
    Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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    • 2020
    • Book

    Capitalism at Risk: How Business Can Lead

    By: Joseph L. Bower, Dutch Leonard and Lynn S. Paine
    Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
    Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
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    • September 2015
    • Article

    Codes in Context: How States, Markets, and Civil Society Shape Adherence to Global Labor Standards

    By: Michael W. Toffel, Jodi L. Short and Melissa Ouellet
    Transnational business regulation is increasingly implemented through private voluntary programs—like certification regimes and codes of conduct—that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We... View Details
    Keywords: Transnational Regulation; Labor Standards; Consumer Politics; Codes Of Conduct; Compliance; Governance Compliance; Operations; Globalization; Labor
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    • 06 Feb 2013
    • What Do You Think?

    Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

    with a new name The ideas are feel good and to be desired but will fail in the market place which gives capital the primary (and therefore only) stake in the outcome of social human enterprise." Jan Fersubg... View Details
    Keywords: by James Heskett
    • March 2022 (Revised July 2022)
    • Teaching Note

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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    • 15 Jun 2010
    • First Look

    First Look: June 15

    hiring and socialization policies. Institutional Demand Pressure and the Cost of Corporate Loans Authors:Victoria Ivashina and Zheng Sun Publication:Journal of Financial Economics (forthcoming) Abstract Between 2001 and 2007, annual... View Details
    Keywords: Martha Lagace
    • April 2005 (Revised November 2008)
    • Case

    Banco Real: Banking on Sustainability

    By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
    ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details
    Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Competitive Strategy; Competitive Advantage
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    • Research Summary

    Overview

    My research examines the processes, mechanisms and institutions that influence the effectiveness of organizational interactions between societal sectors (business, government and civil society).  My work is motivated by the belief that more study of what makes... View Details

    • 18 Sep 2007
    • First Look

    First Look: September 18, 2007

    gives firms discretion to manage impairments. We test this argument in a sample of firms with market indications of impairment (firms with book goodwill and market-to-book ratio below one). We find that the frequency of non-impairment in... View Details
    Keywords: Martha Lagace
    • 10 Apr 2007
    • First Look

    First Look: April 10, 2007

    the Market Harvard Business School Note 707-469 Strategists are not alone in finding failing markets irresistible. Governments and social groups ranging from unions to the... View Details
    Keywords: Martha Lagace
    • 8 AM – 8 PM EDT, 26 Apr 2025
    • Industry Events

    Real Estate Symposium at Harvard 2025

    The Real Estate Club, a student club at Harvard Business School, and the Harvard GSD Real Estate Club are excited to announce the Real Estate Symposium at Harvard 2025. Join our diverse audience of over 500 attendees, including industry professionals, alumni,... View Details
    • Web

    Publications - Faculty & Research

    Silicon Valley Bank: Gone in 36 Hours By: Jung Koo Kang , Krishna G. Palepu and Charles C.Y. Wang Teaching Note for HBS Case No. 124-001. View Details Keywords: Accounting Standards ; Bank Runs ; Financial Accounting ; Financial Reporting ; View Details
    • Career Coach

    Pamela Harder

    pricing and market tiering strategy, and streamlined sales operations across the company. Immediately after HBS, Pam spent 3 years as a social sector consultant at FSG, where she led client engagements that... View Details
    Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets