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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • Teaching Interest

    Overview

    Business, Government, and the International Economy (BGIE) is a course about the broad economic and political context in which business operates. Throughout their careers business leaders are asked to formulate and lead their firm's responses to the external... View Details
    Keywords: International Economy; Macroeconomics; Political Economy
    • 09 Jun 2016
    • Blog Post

    Pursuing an Interest in Nonprofits at HBS

    There are a number of ways to pursue an interest in nonprofit organizations while at HBS.  I have personally explored this interest through joining the Board Fellows and Social Enterprise Consulting Club, undertaking an Independent... View Details
    • Research Summary

    Moral Reasoning & Experimental Political Philosophy

    In this work, we demonstrate a new and morally significant effect on judgment and decision-making. This research is inspired by the work of John Rawls, widely regarded as the most important political philosopher of the 20th Century. Here we apply the central... View Details
    Keywords: Ethics; Fairness; Distributive Justice
    • Research Summary

    Research Summaries

    Sameer's research examines the dynamics of social networks inside organizations and their consequences for individual attainment and organizational success.  His research encompasses three broad streams of activity.


    Social Capital... View Details

    • 24 Mar 2014
    • Research & Ideas

    The Surprising Link Between Language and Corporate Responsibility

    categorize the world, emphasizing some values or activities over others. In other words, languages shape the way people think. After hearing about one such theory from visiting doctoral student Hao Liang from Tilburg University, Harvard... View Details
    Keywords: by Michael Blanding
    • Article

    The Business Case for Curiosity

    By: Francesca Gino
    Although leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and... View Details
    Keywords: Organizational Culture; Employees; Creativity; Cognition and Thinking; Learning; Decision Making; Performance Effectiveness
    Related
    • 22 Feb 2023
    • Blog Post

    Meet the Disability Advocacy and Affinity Group (DAAG)

    accommodate my learning differences, and I wanted to start DAAG at HBS when I realized that many classmates weren’t using accommodations available because of the social stigma. I want to create environments... View Details
    • 2017
    • Working Paper

    Equality and Equity in Compensation

    By: Jiayi Bao and Andy Wu
    Equity compensation is widely used for incentivizing skilled employees, particularly in new technology businesses. Traditional theories explaining why firms offer equity suggest that workers with higher rank should receive compensation packages more heavily weighted in... View Details
    Keywords: Inequality Aversion; Compensation; Stock Options; Scarcity; Experiment; Compensation and Benefits; Equity; Equality and Inequality; Perception
    Related
    • December 1981 (Revised February 2010)
    • Case

    Mike Miller (A)

    Mike Miller, Harvard MBA '78, resigned his first job out of HBS within six months because he believed his personal values and learning objectives could not be accommodated. Students may discuss the problems of anticipating corporate culture, learning the ropes,... View Details
    Keywords: Experience and Expertise; Values and Beliefs; Jobs and Positions; Organizational Culture; Personal Development and Career; Personal Characteristics
    Related
    • February 2025 (Revised April 2025)
    • Case

    Institutional Neutrality, Restraint or Convenience?

    By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort
    In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details
    Keywords: Distribution; Cost vs Benefits; Ethics; Governance; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Disruption; Communication Strategy; Higher Education; United States
    Related
    • 08 May 2020
    • In Practice

    Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

    The coronavirus crisis is hobbling social enterprises around the world, leaving many fighting for survival at a time of profound need. Since the pandemic hit, donations have fallen for more than two-thirds of nonprofit organizations, and... View Details
    Keywords: by Danielle Kost
    • 2022
    • Article

    When Regular Meets Remarkable: Awe as a Link between Routine Work and Meaningful Self-Narratives

    By: Elizabeth Sheprow and Spencer Harrison
    Daily narratives of work can include a mix of ordinary actions and awe-inspiring moments that reveal a vaster, more meaningful reality. When awe is experienced in the context of work, it can prompt self-referential sensemaking about what these experiences mean for the... View Details
    Keywords: Narratives; Meaning; Qualitative Method; Emotions; Identity; Employment
    Related
    • 17 Oct 2011
    • Research & Ideas

    How ‘Hybrid’ Nonprofits Can Stay on Mission

    possibility that hiring managers would be swayed by their own backgrounds, meaning that sporting either a finance degree or a social work degree didn't result in preferential treatment for a potential candidate. But Battilana's research... View Details
    Keywords: by Carmen Nobel
    • 2022
    • Working Paper

    ESG: Hyperboles and Reality

    By: George Serafeim
    ESG has rapidly become a household name leading to both confusion about what it means and creating unrealistic expectations about its effects. In this paper, I draw on more than a decade of research to dispel several myths about ESG and provide answers to important... View Details
    Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Reporting; ESG Ratings; Sustainability; Corporate Social Responsibility and Impact; Environmental Sustainability; Performance; Corporate Disclosure; Reports
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      Lynn S. Paine

      Lynn Sharp Paine is a Baker Foundation Professor and John G. McLean Professor of Business Administration, Emerita, at Harvard Business School. A member and former chair of the General Management unit, she has served in numerous leadership positions including Senior... View Details

      • 2016
      • Book

      Antonio Serra and the Economics of Good Government

      By: Rosario Patalano and Sophus A. Reinert
      Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes That Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail and that he died there soon afterwards. However, the... View Details
      Keywords: History; Books; Government and Politics; Economics
      Related
      • 12 Sep 2012
      • Research & Ideas

      The Unexpected Link Between Cadavers and Careers

      that might explain these co-altruistic behaviors," he says. "On the other hand, maybe it's that once in an occupation, one gets socialized into certain group behaviors that are typical of that group. We can't tease out whether... View Details
      Keywords: by Carmen Nobel; Education; Health
      • December 2022
      • Article

      Entry Points: Gaining Momentum in Early-Stage Cross-Boundary Collaborations

      By: Eva Flavia Martínez Orbegozo, Jorrit de Jong, Hannah Riley Bowles, Amy Edmondson, Anahide Nahhal and Lisa Cox
      To address complex social challenges, it is widely recognized that leaders from public, for-profit, and civic organizations should join forces. Yet, well-intended collaborators often struggle to achieve alignment and fail to gain traction in their joint efforts. This... View Details
      Keywords: Groups and Teams; Social and Collaborative Networks; Goals and Objectives
      Related
      • 14 May 2013
      • Blog Post

      “What does it take for us to support our beliefs?” – Johnny Bowman

      Before HBS I helped run digital campaigns for a labor union, the Green Bay Packers, and Lady Gaga’s non-profit at Blue State Digital. Blue State Digital made its name helping design Barack Obama’s 2008 and 2012 digital campaigns, and in the course of my time there I... View Details
      Keywords: Technology