Project Strategy - Publications - Faculty & Research

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

industries. Extreme Teaming provides new insights into the world of complex, cross-industry projects and the ways they must be managed. The authors analyze contemporary cases that expose the complex demands of cross-boundary collaboration... View Details

Keywords: by Sean Silverthorne

10 Apr 2012
First Look

First Look: April 10

market's growth that is the primary driver of profit margins and sales growth. A few retailers have succeeded in going global by developing strategies that apply four retail-specific rules for globalization. Rule 1: The home market is the... View Details

Keywords: Carmen Nobel

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

waters, with asymmetric and unpredictable shocks hitting throughout the value chain. In such an interconnected and uncertain world, entire production networks are at risk of disappearing. Many companies interviewed in our project took... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

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04 Apr 2017
First Look

First Look at New Research, April 4

political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom: Examining Activist Types and Their... View Details

Keywords: Sean Silverthorne

16 Jul 2013
First Look

First Look: July 16

that may be to do. In this article, the authors look at research from behavioral economics, social psychology, and other disciplines and offer practical tactics for leaders hoping to project a healthy amount of both qualities. Publisher's... View Details

Keywords: Anna Secino

25 Jun 2013
First Look

First Look: June 25

Accountability and Span of Control to Implement Business Strategy By: Simons, Robert Abstract—This study focuses on the relationship between business strategy, organization structure, and diagnostic control systems. The View Details

Keywords: Anna Secino

October 2019 (Revised June 2020)
Supplement

Airbus vs. Boeing (G): New Planes and Upgrades (2011)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the first commercial flight of Boeing's 787 Dreamliner in 2011, three years after originally planned, as well as the first commercial flight of Airbus' superjumbo, the A380, in 2007. It also describes the companies' current endeavors in 2011,... View Details

Keywords: Airbus; Boeing; Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry

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October 2019
Supplement

Airbus vs. Boeing (H): Wing Cracks and Battery Fires (2013)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes an issue with the batteries of Boeing’s 787 Dreamliner planes overheating and sometimes catching fire in 2013. The planes were grounded for several months until Boeing introduced new safety measures. The case also discusses a problem with cracks on... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Safety; Manufacturing Industry; Air Transportation Industry; United States; Europe

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01 Oct 2001
News

Porter Directs New Institute at HBS

A new Institute for Strategy and Competitiveness (ISC), directed by Michael E. Porter, opened at HBS in July. The interdisciplinary ISC is dedicated to enlarging and disseminating the body of research on competition and View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

October 2019
Supplement

Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Manufacturing Industry; Air Transportation Industry; United States; Europe

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October 2019
Supplement

Airbus vs. Boeing (L): Discontinuing the A380 (February 2019)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ February 2019 announcement that it was ending production of the A380, with the last delivery scheduled for 2021. The announcement followed an order cancellation by Emirates, a major customer of the A380. The A380 had faced significant... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Manufacturing Industry; United States; Europe

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01 Jun 2014
News

School Ties

from a cross-section of society. The group issued a plan that became the foundation for Delaware's winning entry for the Race to the Top program. Strategy implementation. Local business executives are lending their expertise to help... View Details

Keywords: Garry Emmons; Elementary and Secondary Schools; Educational Services

01 Dec 2008
News

Alumni Books

the realities of China today, this book presents Perkowski’s insights about the challenges and potential of Western involvement in the country’s great expansion. Turn Strategy into Action: Strategic Project... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

August 2011
Teaching Note

Exeter Group, Inc. (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409001. View Details

Keywords: Markets; Projects; Resource Allocation; Corporate Strategy; Goals and Objectives; Performance Capacity; Service Delivery; Information Technology Industry; Consulting Industry

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01 Mar 2006
News

Faculty Books

developing innovative products and services. He discusses the full range of activities required: learning about customer needs; managing experimentation and problem-solving; product-development process design and improvement; and development View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Oct 2001
News

HBS Press Books in Brief

maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start... View Details

Keywords: Publishing Industries (except Internet); Information; Management; Finance

August 1, 2015
Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details

Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition

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16 Apr 2001
Research & Ideas

Angels Face the Innovator’s Dilemma

the mark. "Microsoft can innovate faster than your life can change," Christensen observed dryly. The only thing we know for sure is that nobody knows the right strategy as the disruption takes root.—Clayton M. Christensen When... View Details

Keywords: by Martha Lagace; Financial Services

June 2000 (Revised March 2003)
Case

IBM Technology Group

By: Andrew P. McAfee and Kerry Herman

Explores two main issues: how the IBM Technology Group was able to build a robust, scalable, and functional IT platform using packaged enterprise resource planning (ERP) software from SAP, and how the division should best leverage this capability going forward. View Details

Keywords: Management; Digital Platforms; Information Technology; Competitive Advantage; Projects; Information Technology Industry

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