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June 2023 (Revised November 2024)
Case

Collaboration Wars: Slack vs. Microsoft Teams 2023

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details

Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Technology Industry; Communications Industry

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Consumer Products Industry; United States

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

Teaching Interest

Overview

By: Jeffrey F. Rayport

Technology Entrepreneurship, Marketing Strategy, Service Management View Details

Keywords: Technological Innovation; Strategy Formulation; ＂Marketing Analytics＂; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

November – December 1998
Article

Clusters and the New Economics of Competition

By: Michael E. Porter

This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details

Keywords: Economics; United States

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October 2003 (Revised December 2020)
Case

Globalizing Consumer Durables: Singer Sewing Machine before 1914

By: Geoffrey Jones and David Kiron

Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details

Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

February 2000 (Revised January 2008)
Case

Merrill Lynch: Integrated Choice

By: V. Kasturi Rangan and Marie Bell

Merrill Lynch, a full-service brokerage firm with $1.5 trillion in client assets, is under attack from both discount and electronic brokerage firms. It responds with Integrated Choice, a suite of products designed to capture clients from the do-it-yourself investor who... View Details

Keywords: Distribution Channels; Marketing Strategy; Product Launch; Organizational Change and Adaptation; Risk and Uncertainty; Financial Services Industry

February 2022
Case

US Foods: Driving Post-Pandemic Success?

By: David E. Bell, Olivia Hull and Amy Klopfenstein

In November 2021, US Foods CEO Pietro Satriano must decide his company’s trajectory following the COVID-19 pandemic. US Foods suffered due to business closures and social distancing during the height of the pandemic. While the situation improved following the return of... View Details

June 2005 (Revised September 2008)
Class Lecture

Strategy: Building and Sustaining Competitive Advantage

By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie

It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details

Keywords: Competitive Advantage

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

integral to strategy execution, and Costco, where low price and product availability make selling activities less complex and variable. Or, more generally, think again about transaction versus solution... View Details

Keywords: by Carmen Nobel

March 2020
Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States

January 2012 (Revised August 2020)
Case

The Swatch Group

By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer

In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details

Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry

04 Aug 2021
News

This Technology Will Have A Profound Effect On The Fashion Industry

July 2001 (Revised October 2004)
Case

PSA: The World's Port of Call

By: Lynda M. Applegate, Nancy Bartlett, Dolly Chang-Leow and Neo Boon Siong

Details the evolution of an e-business strategy and capabilities over a 16-year period. What began in 1984 as an effort to automate the port of Singapore to achieve productivity savings, by 2000 had evolved into a global e-business called Portnet.com. Closes as senior... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Business Strategy; Technological Innovation; Internet and the Web; Business or Company Management; Shipping Industry; Information Technology Industry

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

March 1995 (Revised April 1995)
Background Note

Scope of the Corporation, The

By: David J. Collis

Describes analyses that determine the appropriate limit to the scope of the firm. Examines both the production cost justification for firm diversification--economies of scope and shared resources, and the governance cost justification for including transactions inside... View Details

Keywords: Cost; Agency Theory; Corporate Strategy; Diversification; Expansion

Research Summary

Overview

By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

December 2023
Case

Raízen: Helping to Decarbonize the World?

By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza

Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details

Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay

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