Filter Results:
(1,136)
Show Results For
- All HBS Web
(1,136)
- People (2)
- News (143)
- Research (892)
- Events (4)
- Multimedia (15)
- Faculty Publications (537)
Show Results For
- All HBS Web
(1,136)
- People (2)
- News (143)
- Research (892)
- Events (4)
- Multimedia (15)
- Faculty Publications (537)
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
there are very few references. There are no anchors here. So the perceived value or perception then becomes an important factor, and by pricing you can shape perceptions.” "Underprice an innovation, and you leave profit on the table.... View Details
- Web
Power and Influence for Positive Impact - Course Catalog
- Identify and describe stereotypes that may bias our perceptions and impede our ability to trust each other. - Evaluate and develop your personal influence style. -Analyze, evaluate, and refine your personal influence style, and identify... View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
is mediated by perceptions that their own advice will not be followed. Advice seekers fail to anticipate this negative relational impact, exposing them to unanticipated adverse consequences of their advice-seeking decisions. These... View Details
Keywords: Dina Gerdeman
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
first, it has to undo the common perception that the product is an intimidating machine for guys. As part of its strategy, in July 2003, Sony introduced a PlayStation product in Europe called EyeToy: Play—a video camera (the EyeToy) and... View Details
Keywords: by Youngme Moon
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
to target high-risk patient segments with advice about exercise, nutrition, and other programs in an effort to minimize medical visits. The problem: insurers' claims data is not as current as hospitals' clinical data. In addition, insurers have a View Details
- 27 Jul 2010
- First Look
First Look: July 27
changing perception of such strategies by the analysts. Moreover, we find that higher visibility firms receive more favorable recommendations for their CSR strategies. We also find that analysts with more experience, broader CSR... View Details
Keywords: Martha Lagace
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Review 49, no. 1 (fall 2007) Abstract The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its... View Details
Keywords: Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
a number of unintended consequences can overshadow these positive effects for the retailer. First, loyalty programs can negatively influence the consumer's price perception of retailers. This conclusion directly follows from the arguments... View Details
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
- 03 Jul 2012
- First Look
First Look: July 3
Centers and corporate GM. If they did the former, they might be faced with the perception that GMTCI was limited to back-office analysis for GM's products. But when Nanua put on his headquarters "hat," he wondered if that... View Details
Keywords: Sean Silverthorne
- 23 Nov 2010
- First Look
First Look: November 23
credit because they have been taught that access to credit is welfare promoting. This perception emerged from a historical coalition between commercial banks and NGOs that promoted credit as the solution to a range of social ills. The... View Details
Keywords: Sean Silverthorne
- Web
Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them - Recruiting
background and noise out of a candidate’s control influence your perception and offer alternatives. Standardize your interview process so that each candidate answers the same questions and performs the same work tests to ensure a fair... View Details
- 25 Apr 2014
- News
Investing in Innovation
alumni Inform, identify, and engage the next generation of HBS leaders Strengthen the perception of HBS and business in the world Engage with and support the University in new and mutually beneficial ways Raise funds for current... View Details
- 17 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 2/5
how it has skewed our perception of reality, and then vigorously counter it. White people must take on this effort as their own, but in reality, it has infected all of us regardless of the hue of our skin. Uncovering those aspects of... View Details
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open... View Details
Keywords: by James Heskett
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
delivery had almost entirely been overlooked. Before being able to generate revenue through the call center, institutions have to fully understand and be able to implement superior customer service." "Each service interaction forms the basis of a consumer's... View Details
- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
fans; Better products, services, and reviews; Faster ways of getting things done; Cheaper ways to keep everything running. Ng advises that if you can further one or more of these goals, you can boost others’ perceptions of your... View Details
Keywords: by Carolyn DiPaolo
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details
- 22 Dec 2003
- Research & Ideas
Why Negotiation is Like Jazz
Substantive information, which concerns facts or perceptions underlying the negotiation. Procedural information, which helps you understand, manage, and advance the process of negotiating. At the macro level, like a composer learning how... View Details
Keywords: by Kathleen L. McGinn
- 18 Feb 2022
- Blog Post
Short Intensive Program (SIP): Climate Adaptation
industry that has an opportunity to turn an existential crisis into an opportunity: the oil and gas industry. While the oil and gas industry is not on the decline (yet) like the coal industry, it faces strong perception and regulatory... View Details