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  • All HBS Web  (2,462)
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  • 31 Mar 2014
  • Research & Ideas

Encouraging Niche Content in an Ad-Driven World

relatively new phenomenon to study, with implications for all sides—the advertisers, the content providers, and the consumers," says Zhu. As more and more consumers turn from offline to online content... View Details
Keywords: by Julia Hanna; Journalism & News; Journalism & News; Journalism & News
  • 02 Jun 2014
  • Research & Ideas

Excerpt: ‘A Social Strategy’

benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details
  • 23 Jan 2015
  • Research & Ideas

Oil Price Fallout: What Happens Next?

The last six years have proved just how fluid the international oil market is. And if recent support of the Keystone Pipeline by the U.S. House of Representatives and the Nebraska Supreme Court (which approved the pipeline's path through that state) are any indication,... View Details
Keywords: Re: Richard H.K. Vietor; Energy; Utilities
  • 12 Apr 2016
  • First Look

April 12, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50914 April 2016 Harvard Business Review Network Effects Aren't Enough By: Hagiu, Andrei, and Simon Rothman Abstract—In many ways, online marketplaces are the perfect business model. Since... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2012
  • What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

relationships. Unfortunately, many corporate leaders focus on profits and the Wall Street drivers toward big business and profits. It has become the death knell for many corporations." Phil Harris, joining in, pointed out that there is nothing View Details
Keywords: by James Heskett; Manufacturing; Financial Services
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

camaraderie, time with animals or nature, self-expression. If your normal fitness routine is no longer possible, switching to an online version of the exercise may be satisfying. If it is not, try something entirely different: Moving the... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

says Luca, the Lee J. Styslinger III Associate Professor of Business Administration. “They can’t rely on data scientists alone.” Experiments have come to have an outsize influence within tech companies from Uber to Zillow, which test everything from View Details
Keywords: by Danielle Kost
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

creation, interpretation, and enforcement of rules. To elaborate, the model rests on five conceptual pillars: 1. Business strategy as game playing. In the new lexicon of business strategy, companies participate in ongoing games in which... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available online through Cambridge University Press.) So... View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 21 Nov 2005
  • Research & Ideas

Making Credibility Your Strongest Asset

Lots of people have great ideas for new products and services, but most lack the imagination and doggedness to actually get them launched. Darren Rovell is a notable exception. As a college student, he had a passion for the business of... View Details
Keywords: by Michael Wheeler
  • 01 Dec 2015
  • Research & Ideas

What to Do When Your Organization Has Dueling Missions

$3.94 billion in sales from its more than 3,000 retail stores and its online auction site. Even so, Goodwill’s core mission is to provide job training and placement to people with disabilities, criminal backgrounds, and other challenges... View Details
Keywords: by Carmen Nobel
  • 03 Nov 2015
  • First Look

November 3, 2015

next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with decisions about investments to build out its nascent View Details
Keywords: Sean Silverthorne
  • 16 Aug 2006
  • Research & Ideas

Is MySpace.com Your Space?

number of Hollywood studios struck advertising deals with News Corp, MySpace's owner, including several who crafted profile pages featuring movie characters. I don't think News Corp really minds MySpace's... View Details
Keywords: by Sean Silverthorne; Advertising; Information; Publishing
  • 19 May 2020
  • Research & Ideas

Why Privacy Protection Notices Turn Off Shoppers

By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
Keywords: by Michael Blanding; Retail
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Marketing is important in campaigning. It is equally important in governing. In 2008, Barack Obama won the presidency with an uplifting call for hope and change. He leveraged online media to attract volunteers and donors, building a swell... View Details
Keywords: by Christina Pazzanese
  • 31 Jan 2017
  • Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

90 days. (These countries include Iran, Iraq, Libya, Somalia, Sudan, Syria, and Yemen.) The order provoked a great deal of opposition, including an online petition entitled “Academics Against Immigration Executive Order,” which argues... View Details
Keywords: by Staff
  • 17 Jan 2012
  • First Look

First Look: January 17

http://www.cengage.com/search/productOverview.do?Ntt=9781111972301&N=16+4294922453&Ntk=P_Isbn13 Behavioral Corporate Finance: A Current Survey Authors:Malcolm Baker and Jeffrey Wurgler Publication:In Handbook of the Economics of Finance. Vol. 2, edited by... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

unlikely for TV or radio or even the online news because they source so much from the print press. The blogs are a really interesting question. I know there's been some work done in political science looking... View Details
Keywords: by Martha Lagace; Journalism & News; Journalism & News
  • 03 Sep 2024
  • Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they... View Details
Keywords: by Jay Fitzgerald; Information Technology; Technology
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