Online - Publications - Faculty & Research

Oct 03 2018
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Boston Interactive Map

24 Feb 2014
Research & Ideas

Uncovering Racial Discrimination in the ‘Sharing Economy’

The "sharing economy" is a burgeoning business model in which people offer their personal belongings and personal services to others, usually through online marketplaces that facilitate the transactions. It seems absolutely egalitarian at... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Advertising

February 2012 (Revised October 2013)
Case

OpenIDEO

By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and... View Details

Keywords: Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand

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Managing Email Notifications

September 2000 (Revised July 2001)
Case

Chapters.ca

By: Michael J. Roberts, Rajiv Lal and Walter J. Salmon

Describes the challenges facing the online site associated with Canada's largest bricks-and-mortar bookseller. Presents a variety of lenses for examining the economic model of the online versus traditional book-selling business, and asks students to identify the... View Details

Keywords: Marketing Strategy; Internet and the Web; Business Model; Entrepreneurship; Product Marketing; Business Strategy; Technological Innovation; Canada

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How to Give a Recognition Badge

Oct 03 2018
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Harvard Square Interactive Map

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Finding a Networking Feed Part One

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

are that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand. What is to become of all this retail space? How do consumers go and "kick the tires" of... View Details

Keywords: by Sean Silverthorne; Retail

February 2000 (Revised May 2001)
Case

eBricks.com

By: Thomas R. Eisenmann

eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an... View Details

Keywords: Strategic Planning; Digital Platforms; Internet and the Web; Marketplace Matching; Decision Choices and Conditions; Business Startups; Construction Industry

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01 Mar 2016
News

Faculty Q&A: Price Check

How did you come to focus on algorithmic pricing? In my doctoral work at MIT, I was studying optimization, probability, and machine learning, which are essentially mathematical tools that enable us to use data to make better decisions. From there, I realized I wanted... View Details

Keywords: Julia Hanna; Nonstore Retailers; Retail Trade

Video

Chapter Notification Settings

December 1998 (Revised March 2000)
Case

Knot, The

By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb

An online wedding resource company is seeking an equity investment to grow the business. View Details

Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Consulting Industry

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Your Growth, Your Time

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests.... View Details

Keywords: by Kristen Senz; Retail

January – February 2011
Article

'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers

By: Elie Ofek, Zsolt Katona and Miklos Sarvary

The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details

Keywords: Price; Profit; Marketing Channels; Consumer Behavior; Online Technology; Retail Industry

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2007
Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse

Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details

Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

Citation

Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation

Edward H. Chang

Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
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