Nationality - Publications - Faculty & Research

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States

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September 1983
Case

National Dairy Development Board Oilseeds and Vegetable Oil Wing: Restructuring India's Oilseed Industry

By: Ray A. Goldberg

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June 1983 (Revised April 1991)
Case

Dominion Engineering Works

By: Christopher A. Bartlett

Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details

Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification

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May 1983
Case

Bay National Bank

By: Dwight B. Crane

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March 1983 (Revised January 1984)
Teaching Note

Metropolitan National Bank (A) and (B), Teaching Note

By: F. Warren McFarlan

Keywords: Banking Industry

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April 1982
Case

Honeywell Corp.: Defense Systems Division (B)

By: Arthur Schleifer Jr.

Keywords: National Security; Manufacturing Industry

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September 1981
Case

Atlantic National Bank (A)

By: Dwight B. Crane

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September 1981
Supplement

Atlantic National Bank (B)

By: Dwight B. Crane

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December 1980 (Revised December 1984)
Case

Hudepohl Brewing Co.

By: Malcolm S. Salter

Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details

Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification

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