Publications

1976
Chapter

More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's

By: L. T. Wells Jr.

Keywords: Poverty; Developing Countries and Economies; Multinational Firms and Management; Globalized Economies and Regions

September 1992 (Revised November 1997)
Case

DHL Worldwide Express

By: John A. Quelch

The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country. View Details

Keywords: Governance; Business Subsidiaries; Price; Marketing Strategy; Multinational Firms and Management; Sales; Shipping Industry

01 Apr 2000
News

Q & A: A Conversation with IRS Chief Charles Rossotti

technically be within the law but has no practical business purpose. It's just sleight of hand to reduce taxes without a legitimate reason. Typically, it's the bigger companies and multinationals that engage in this activity. People in... View Details

Keywords: Garry Emmons

24 Apr 2014
News

Nurturing students who can think outside of the box

“Liberal education prepares you for the rest of your life,” he says. After returning to China in 1994, Chen worked at large multinationals and in banking before purchasing the land for Xing Wei College in 2005. (Published April 2014) View Details

01 Oct 2001
News

HBS Press Books in Brief

the decision-making process. From Global to Metanational: How Companies Win in the Knowledge Economy, by Yves Doz, José Santos, and Peter Williamson, focuses on a new breed of global company — the metanational — that is turning the strategies of traditional View Details

Keywords: Publishing Industries (except Internet); Information; Management; Finance

08 Apr 2008
First Look

First Look: April 8, 2008

case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806071 PublicationsMerchants to Multinationals Authors:Geoffrey G. Jones Publication:Athens: Alexandria Publications, 2008, Greek edition Abstract Merchants to View Details

Keywords: Martha Lagace

15 Jun 2021
News

June 2021 Books and Podcasts

common missteps, get great results from their employees, and put them on the path to happy and fulfilling careers. Faculty Books Global Goliaths: Multinational Corporations in the 21st Century Economy Edited by C. Fritz Foley, the André... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

16 Sep 2014
First Look

First Look: September 16

recognized as providing an important dimension in international business studies. Much of this historical work has focused on mapping historical growth patterns of multinationals and exploring the determinants of their growth. However,... View Details

Keywords: Sean Silverthorne

20 Oct 2009
First Look

First Look: October 20

Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when... View Details

Keywords: Martha Lagace

01 Apr 1999
News

An Eye to the East

research, drawing parallels with their own work or experience. A case in point was HBS professor Rohit Deshpandé's presentation, the first on the agenda. He reported on the initial results of a multination study of factors driving... View Details

Keywords: Alejandro Reyes

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

But, in China, the Western multinationals will pursue a much more aggressive strategy. They will build goodwill for their brands by creating China-specific advertising and promotion programs that tap Chinese pride in hosting the Games.... View Details

Keywords: by John Quelch; Sports

March–April 2019
Article

A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands

By: Budhaditya Gupta and Tarun Khanna

Internationalizing firms often find developing host-country resources challenging as they simultaneously attempt to replicate the resources that worked well in their home country and adapt them to fit the context of the host country. On the basis of a longitudinal... View Details

Keywords: Recombination; Internationalization; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Health Care and Treatment; India; Cayman Islands

Find at Harvard

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals exhibit distinct agglomeration... View Details

Keywords: Sean Silverthorne

01 Mar 2007
News

The Plight of the Global Poor

multinational corporations (MNCs) and local businesses are serving the previously invisible BOP market: Nestlé, with its “milk-district model” that encourages supporting businesses to spring up around its dairies in rural India; CEMEX’s... View Details

Keywords: Garry Emmons; bottom of the pyramid (BOP); Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in... View Details

Keywords: by John Quelch

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

restaurant to scaling to leadership of multinational chains, and evaluate opportunities inherent in typical restaurant business models as well as those created by disruptive changes affecting and shaping the industry. Michael and Andy... View Details

01 Jun 2012
News

Alumni Book Briefs

are increasingly flowing not only from developed nations to developing ones but also in the opposite direction. Reverse innovation is on the rise, and the implications are profound. Focusing on successful multinationals like GE, P&G, and... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States