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- All HBS Web
(1,717)
- People (10)
- News (293)
- Research (1,078)
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- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
naturally become increasingly concerned that they attract, leverage, and retain the best knowledge workers. In addition, our culture is very enamored of stars and with the idea that extraordinary talent... View Details
Keywords: by Martha Lagace
- May 2013
- Supplement
Studio Moderna—A Venture in Eastern Europe
By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
formation, and innovation. He is also a partner of the international management consulting firm McKinsey & Company, where he is a leader of its Innovation practice. Chakravorti has advised over 30 Fortune 500 companies on innovation,... View Details
Keywords: by Martha Lagace
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who... View Details
Keywords: Re: Michael I. Norton
- March 1989
- Supplement
Philips In-Car Entertainment (C)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (C)." Harvard Business School Supplement 189-155, March 1989.
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
for startups in the software and media industries that could make use of AWS, funding increased from 375 to 700 firms, a nearly 100 percent rise. The impact of the cloud on VC... View Details
- March 2007
- Supplement
Sonoco Products Co.: Interview with Cindy Hartley, video
By: Boris Groysberg, David A. Thomas and David Lane
Groysberg, Boris, David A. Thomas, and David Lane. "Sonoco Products Co.: Interview with Cindy Hartley, video." Harvard Business School Video Supplement 407-704, March 2007.
- 05 Jul 2016
- First Look
July 5, 2016
quantitative and evidence-based evaluation of enterprise performance and to financial valuation. The approach is generalizable to any modern industry View Details
Keywords: Sean Silverthorne
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
invitation-only conferences are convened every few years (the one before this one was in 1995); the idea is to bring together a critical mass of the best thinkers in these industries for an intense session of discussion View Details
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details
- 15 Mar 2016
- First Look
March 15, 2016
Aaron K., and Michael W. Toffel Abstract—Several CEOs are receiving significant media attention for taking public positions on controversial social and environmental issues... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
trust in traditional media is at its highest point in the past decade at 66 percent. But trust in social media platforms languishes at around 43 percent, and in this era of... View Details
Keywords: Re: Andi Wang
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly.... View Details
- September 1990
- Case
Corporate News in the Los Angeles Times
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Corporate News in the Los Angeles Times." Harvard Business School Case 591-010, September 1990.
- June 1986
- Case
CBS
Keywords: Media and Broadcasting Industry
Stevenson, Howard H. "CBS." Harvard Business School Case 386-187, June 1986.
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords: Media and Broadcasting Industry
Herzlinger, Regina E. "WJAC (A): The Birth of a Radio Station." Harvard Business School Case 177-157, February 1977. (Revised May 1993.)
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper,... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
relatively new to the industry and has his sights set particularly high. Kolville needs to weigh a number of effects this negotiation will have on the player, his teammates, View Details
Keywords: Martha Lagace
- 01 Mar 2018
- What Do You Think?
Two Decades Later, is the 'New Economy' Finally Here?
of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in... View Details
Keywords: by James Heskett
- 06 Dec 2011
- First Look
First Look: Dec. 6
or Calamity? Aldo Musacchio and Stephen J. GoldsteinHarvard Business School Case 712-004 This case describes the recent boom in Brazil and recent developments in the private equity View Details
Keywords: Sean Silverthorne