Publications
Publications
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- All HBS Web
(5,837)
- Faculty Publications (989)
- June 1981 (Revised February 1983)
- Case
West Point: The Cheating Incident (A)
Presents a review of published data on the 1976 cheating scandal at West Point. Written from the perspective of the Academy Superintendent, it raises issues of ethics, organizational change and action planning in the face of conflicting stakeholder interests. View Details
- April 1979 (Revised May 1993)
- Teaching Note
Community Television of Southern California: KCET, Teaching Note
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- August 1978 (Revised May 1993)
- Case
Community Television of Southern California: KCET
- October 1977 (Revised May 1993)
- Teaching Note
WJAC (B): Financing a Growing Organization, Teaching Note
- February 1977 (Revised May 1993)
- Case
WJAC (A): The Birth of a Radio Station
Keywords: Media and Broadcasting Industry
- February 1977 (Revised May 1993)
- Case
WJAC (B): Financing a Growing Organization
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details
- Research Summary
By: Srikant M. Datar
Datar's research interests are in the cost management and management control areas. He
has published his research on activity-based management, quality, productivity, time-based
competition, new product development, bottleneck management, incentives and
... View Details
- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
- Research Summary
Areas of Interest
Primary Topics: complexity, dispute resolution, ethics, improvisation, moral leadership, negotiation, psychodynamics
Additional Topics: alliances, cognition, conflict, creativity, crisis management, decision-making, electronic... View Details
- Research Summary
Branding in Digital and Social Media
By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details
- Research Summary
Business History
Walter Friedman serves as co-editor of Business History Review. He has a special interest in the history of marketing and personal selling, and is author of Birth of a Salesman: The Transformation of Selling in America (Harvard, 2004). He is also interested in the... View Details
- Research Summary
Capital Markets, Investment, and Competition
Michael E. Porter's research into issues of capital allocation, first published in the report 'Capital Choices,' is the basis for continuing research that examines how U.S. capital markets distort competitive behavior and investment. A report to the Competitiveness... View Details
- Research Summary
Consumer-Driven Health Care
Since 1999, Professor Herzlinger's work in this area has provided the major impetus for the transformation of the health care sector: first in new consumer-driven insurance products sold by established insurers such as Aetna, United and CIGNA, as well as... View Details
- Research Summary
Corporate Reputation
Stephen A. Greyser is undertaking an empirical analysis of
corporate reputation based on interviews conducted by Opinion Research
Corporation with more than four thousand executives in nineteen
countries. His study is examining public awareness of, familiarity
with,... View Details
- Research Summary
Creativity and Innovation
Starting in 2016, I undertook several new projects on creativity and innovation. The first, a revision of my 1988 componential theory of creativity and innovation, was coauthored with Michael Pratt (Boston College) and published in Research in Organizational... View Details