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Show Results For
- All HBS Web
(4,517)
- People (5)
- News (892)
- Research (2,756)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,321)
- April 2002
- Case
In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen
By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- 05 Dec 2022
- Research & Ideas
5 Companies Where Employees Move Up the Ladder Fast
report was co-written by Matt Sigelman, Nik Dawson, and Gad Levanon of the Burning Glass Institute and supported by the Schultz Family Foundation. The scorecard comes as employers struggle to find skilled workers in a stagnant labor pool, trends that are likely to... View Details
Keywords: by Pamela Reynolds
- 03 May 2016
- First Look
First Look, May 3, 2016
the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details
Keywords: Sean Silverthorne
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
animal feeds. In Europe, its food business spanned all stages of the industry, from fishing fleets to retail shops. Among its range of ancillary services were shipping, paper, packaging, plastics, and advertising and market research.... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy. Kumar and Derdenger studied the handheld video game market between 2001 and 2005, specifically Nintendo's Game... View Details
Keywords: by Dina Gerdeman
- 26 Oct 2021
- Research & Ideas
What Companies Want Most in a CEO: A Good Listener
For a better shot at landing the top job at today’s companies, aspiring CEOs should set aside their slide presentations and work on their listening skills instead, new research suggests. Companies are increasingly seeking socially adept... View Details
Keywords: by Jay Fitzgerald
- 29 Nov 2021
- Research & Ideas
How Bonuses Get Employees to Choose Work Over Family
pay—and that has the potential to lay the groundwork for an overworked, unhappy existence, according to research by Ashley Whillans, an assistant professor in Harvard Business School’s Negotiation, Organizations, and View Details
Keywords: by Rachel Kim Raczka
- December 2023
- Article
Save More Today or Tomorrow: The Role of Urgency in Precommitment Design
By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi
To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details
Reiff, Joseph, Hengchen Dai, John Beshears, Katherine L. Milkman, and Shlomo Benartzi. "Save More Today or Tomorrow: The Role of Urgency in Precommitment Design." Journal of Marketing Research (JMR) 60, no. 6 (December 2023): 1095–1113.
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
debates have only a negligible effect on voters’ candidate choice, according to new research from Harvard Business School. In fact, 72 percent of voters make up their minds more than two months before the election, often before candidates... View Details
Keywords: by Danielle Kost
Ananth Raman
Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details
- 18 Oct 2010
- News
Honorable Mention
- 08 Oct 2020
- HBS Seminar
Ginger Jin, University of Maryland
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
stuffed in their products, getting the price right is a crucial decision. Research Papers Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine CultureSince the 1960s, the... View Details
- 17 Oct 2016
- News
The Right (And Wrong) Way To Harness Your Company's Underdog Status
- October 2000 (Revised April 2001)
- Case
Cost of Capital at Ameritrade
By: Mark L. Mitchell and Erik Stafford
Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
by consolidating some of their credit card debt saw a deterioration in those scores months down the line as they began to use their credit lines to consume more goods, from purchasing a car to buying everyday items, the researchers... View Details