Marketing Culture - Publications - Faculty & Research

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Managing Global Operations

information Nexis Uni Business legal news, cases, practices, statures and legislations. It also provides country and company profiles. US Census Bureau: Foreign Trade News, regulations, guide, and data on US foreign trade. Culture... View Details

Profile

Durdana Achakzai

competes." Immersed in a global culture As a member of a Pakistani ethnic minority, the Pashtun tribe, Durdana anticipated significant cultural adjustments as she established herself at HBS.... View Details

November 2008 (Revised February 2010)
Case

Rebranding at Oliver Wyman Group

By: Robert G. Eccles and Kaitlyn Simpson

Keywords: History; Integration; Organizational Change and Adaptation; Marketing Strategy; Service Operations; Organizational Structure; Organizational Culture; Brands and Branding; Consulting Industry

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FIELD Global Immersion Resources: Kenya

Where can I find country, industry and market information and news about Kenya to help me with FIELD Global Immersion? Industry and market research Passport Useful for: consumer-related industry reports... View Details

Mills B. Lane, Jr.

accounts. He was recognized by the Journal of Marketing as a pioneer in bank promotions. Beyond expanding the base of the bank, Lane was instrumental in building Atlanta’s cultural and commercial... View Details

Keywords: Finance

01 Mar 2004
News

Reforming Company Boards

structuring and M&A transactions, it was obvious that the focus was not on building shareholder value but on reporting predictable, double-digit earnings growth to achieve temporarily high stock market valuations. The truth has been... View Details

Keywords: Corporate Services

Web

Global Entrepreneurship - Course Catalog

HBS Course Catalog Global Entrepreneurship Course Number 1631 Professor Paul Gompers Spring; Q3Q4; 3.0 credits Formerly known as Entrepreneurship Outside of the Valley Overview: Entrepreneurship has been shown to be a major driver of economic development in View Details

08 Jun 2009
Research & Ideas

The Return of the Salesman

seeing its real importance. It didn't help that economists also thought that selling was unimportant in influencing markets and that door-to-door selling declined in the United States in the final decades of the 20th century. But scholars... View Details

Keywords: by Sean Silverthorne; Retail

01 Jun 2003
News

Portraits from the Class of 2003

Jeff Norton “Popular culture can give the world a shared set of experiences, a starting point. I want to produce someone’s favorite movie.” Question He Asks Strangers Everywhere: What is your favorite movie? Grew Up: Burlington, Ontario... View Details

Keywords: Arts, Entertainment

01 Dec 2016
News

Inside the Bestseller List with James Andrew Miller

The then 24-year-old didn’t know he had something big on his hands until his agent negotiated a publishing deal: “That’s your first peek at what the market potential is,” Miller says. Miller went on to write Live from New York, a history... View Details

01 Oct 1999
News

The Same the World Over: Focusing on Customers and Innovation Brings Success

marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies, and service providers alike, without regard to the size of... View Details

Keywords: Peter K. Jacobs

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

challenging conditions, such as the following, are present: When cultures clash. Negotiators from diverse organizational, professional, or national cultures often bring clashing assumptions to the table. As... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

13 Sep 2011
First Look

First Look: September 13

energy and potential of their people to deliver superior economic and social value. Book: http://hbr.org/product/higher-ambition-how-great-leaders-create-economic-/an/12957-HBK-ENG The Culture Cycle: How to Shape the Unseen Force That... View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

Case Study: Confidence Builder

enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details

Keywords: April White; Confi; Colleges, Universities, and Professional Schools; Educational Services

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

the Cemex Way, a set of "best practice" principles and processes developed over the years to help people succeed in the Cemex family, the company disseminated its culture across its increasingly far-flung global network.... View Details

Keywords: by Rosabeth Moss Kanter

24 Apr 2014
News

Building bridges between Asia and the US

Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April... View Details

Web

Creating Brand Value - Course Catalog

appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; Consumer/retail general managers and consultants engaged... View Details

January 2025
Case

Jaipur Literature Festival 2024

By: Tarun Khanna and Kanika Jain

The Jaipur Literature Festival had evolved from a modest gathering in 2006 into one of the world’s most significant literary events. It was known for its principle of egalitarian access, allowing people from various social backgrounds to come together and engage with... View Details

Keywords: Arts; Cultural Entrepreneurship; Leadership; Business or Company Management; Media; Business Strategy; Expansion; Profit; Product Positioning; Asia; South Asia

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01 Dec 2002
News

What You Know Depends on Where You Go

HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of customers of any If you're... View Details

November 1993 (Revised October 1995)
Case

Sunrise Medical, Inc.'s Wheelchair Products

Sunrise's CEO must decide whether to intervene in a decision by a division, Guardian Products, to introduce a new lightweight standard wheelchair. Guardian wants to introduce the wheelchair to complement its line of commodity crutches, walkers, and other patient aids.... View Details

Keywords: Business or Company Management; Competition; Corporate Strategy; Business Divisions; Organizational Culture; Decision Making; Product Marketing; Medical Devices and Supplies Industry

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