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Show Results For
- All HBS Web
(4,522)
- People (5)
- News (890)
- Research (2,751)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,320)
- April 2002
- Case
In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen
By: Juan Enriquez-Cabot, Gary P. Pisano and Gaye Bok
Biogen is a successful biotech company facing a critical juncture. CEO John Mullen ponders how technological changes introduced into the research function will shape larger corporate decisions. This world in which biotechnology companies operated had changed... View Details
Keywords: Change; Decisions; Product Development; Research and Development; Expansion; Technology; Biotechnology Industry
Enriquez-Cabot, Juan, Gary P. Pisano, and Gaye Bok. "In vivo to in vitro to in silico: Coping with Tidal Waves of Data at Biogen." Harvard Business School Case 602-122, April 2002.
- 22 Apr 2024
- Research & Ideas
When Does Impact Investing Make the Biggest Impact?
approaches to impact investing. “Most of the dollars raised are deployed in funds seeking market returns, and many of those investors are quite happy to co-invest with traditional venture firms.” Impact investors may seek to influence... View Details
Keywords: by Rachel Layne
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
Alison Wood Brooks
Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details
- Article
The Upside to Large Competitors
By: Neeru Paharia, Anat Keinan and Jill Avery
Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details
Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Paharia, Neeru, Anat Keinan, and Jill Avery. "The Upside to Large Competitors." MIT Sloan Management Review 56, no. 1 (Fall 2014).
- 02 May 2005
- Research & Ideas
Four VCs on Evaluating Opportunities
What makes for the ideal entrepreneurial opportunity? To learn about the frameworks firms use when evaluating potential venture opportunities, Mike Roberts, executive director of the Arthur Rock Center for Entrepreneurship, and HBS senior View Details
Keywords: by Lauren Barley
- 21 Nov 2022
- Research & Ideas
Buy Now, Pay Later: How Retail's Hot Feature Hurts Low-Income Shoppers
Online shopping features that let consumers pay for goods in interest-free installments exploded during the pandemic, but new research questions the riskiness of such services: Are people getting in over their heads? Buy now, pay later... View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy. Kumar and Derdenger studied the handheld video game market between 2001 and 2005, specifically Nintendo's Game... View Details
Keywords: by Dina Gerdeman
- 21 Feb 2018
- Research & Ideas
When a Competitor Abandons the Market, Should You Advance or Retreat?
opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than... View Details
- 18 Apr 2023
- Research & Ideas
What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'
Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
- 03 May 2016
- First Look
First Look, May 3, 2016
the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond Markets Navigating Natural... View Details
Keywords: Sean Silverthorne
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords: sports
- 30 Jun 2017
- News
10 Business Books Every Freelancer Should Read In 2017
- 08 Oct 2020
- HBS Seminar
Ginger Jin, University of Maryland
Lynda M. Applegate
Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details
- 20 Mar 2012
- Working Paper Summaries