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(1,809)
- News (351)
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Show Results For
- All HBS Web
(1,809)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,027)
- June 2009
- Supplement
Manchester Products: A Brand Transition Challenge, Spreadsheet Supplement (Brief Case)
By: John A. Quelch and Heather Beckham
- June 2010 (Revised July 2011)
- Case
Classic Knitwear and Guardian: A Perfect Fit?
By: John A. Quelch and Patricia Girardi
Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
- January 2008
- Teaching Note
Lenovo: Building A Global Brand (TN)
By: John A. Quelch and Carin-Isabel Knoop
Teaching Note for [insert case product number]. View Details
- November 2007 (Revised July 2008)
- Teaching Note
Marketing the "$100 Laptop" (TN) (A), (B) & (C)
By: John A. Quelch and Carin-Isabel Knoop
Teaching Note to (508-024), (508-032) & (508-065). View Details
- February 1995 (Revised October 1996)
- Supplement
Braas GmbH (B)
By: John A. Quelch and Carin-Isabel Knoop
Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (B)." Harvard Business School Supplement 595-042, February 1995. (Revised October 1996.)
- 1991
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, IL: Irwin, 1991.
- September–October 1994
- Article
Extend Profits, Not Product Lines
By: John A. Quelch and David Kenny
Quelch, John A., and David Kenny. "Extend Profits, Not Product Lines." Harvard Business Review 72, no. 5 (September–October 1994): 153–160.
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- July–August 1999
- Article
Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores
By: John Quelch
Quelch, John. "Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores." Harvard Business Review 77, no. 4 (July–August 1999): 162–164.
- 21 Sep 2015
- News
Toe to toe
- 30 Mar 2008
- News
Dunkin Donuts vs. Starbucks Democrats
- 05 Dec 2008
- News
Rebuilding America - now
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 30 Jun 2009
- News
Little luxuries bring consolation to consumers
- 23 Aug 2009
- News
US puts brake on 'clunkers' programme
- 09 Oct 2009
- News
GOP needs power player to end 'warlord status,' expert says
- May 2018
- Supplement
Sagacity Tea: What Direction for Growth? Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Amy Handlin
- June 2017
- Case
Theranos: Small Volume Blood Testing (A)
By: John A. Quelch and Irene Lu
Quelch, John A., and Irene Lu. "Theranos: Small Volume Blood Testing (A)." Harvard Business School Case 517-127, June 2017.
- June 2015
- Teaching Note
Ethiopia: An Emerging Market Opportunity? (Brief Case)
By: John A. Quelch and Sunru Yong
- November 2014 (Revised March 2016)
- Background Note
Mental Health and the American Workplace
By: John A. Quelch and Carin-Isabel Knoop
Mental illness has been described as an epidemic affecting nearly a quarter of all Americans in their lifetimes, often during their most productive working years. Managers who can design organizations that maximize mental health can minimize these risks and boost... View Details
Keywords: Public Health; Productivity; Competitiveness; Stress Management; Depression; Absenteeism; Presenteeism; Work Culture; Business or Company Management; Work-Life Balance; Performance Productivity; Organizational Culture; Medical Specialties; Health Care and Treatment; Health Industry; United States
Quelch, John A., and Carin-Isabel Knoop. "Mental Health and the American Workplace." Harvard Business School Background Note 515-062, November 2014. (Revised March 2016.)