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Show Results For
- All HBS Web
(1,812)
- News (352)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,030)
- 21 Jul 2009
- News
How to Market in a Downturn
- 25 Nov 2009
- News
Coming out of the dark
- February 2004
- Case
Interview with Prof. Theodore Levitt
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "Interview with Prof. Theodore Levitt." Harvard Business School Multimedia/Video Case 504-801, February 2004.
- April 1976
- Case
Michigan Consolidated Gas Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "Michigan Consolidated Gas Co." Harvard Business School Case 576-235, April 1976.
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- July–August 1999
- Article
Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores
By: John Quelch
Quelch, John. "Retailing: Confronting the Challenges that Face Bricks-and-Mortar Stores." Harvard Business Review 77, no. 4 (July–August 1999): 162–164.
- 21 Sep 2015
- News
Toe to toe
- 30 Mar 2008
- News
Dunkin Donuts vs. Starbucks Democrats
- 05 Dec 2008
- News
Rebuilding America - now
- 10 Mar 2009
- News
Why CMOs Are Gaining Ground in the Recession
- 30 Jun 2009
- News
Little luxuries bring consolation to consumers
- 23 Aug 2009
- News
US puts brake on 'clunkers' programme
- 09 Oct 2009
- News
GOP needs power player to end 'warlord status,' expert says
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- March 2001
- Editorial
In My Opinion: Let the Market Shape Higher Education
By: John Quelch
Quelch, John. "In My Opinion: Let the Market Shape Higher Education." Management Today (March 2001), 18.
- 24 Jun 2009
- News
Boeing 787's design glitch comes as no surprise
- 07 Jul 2009
- News
The road a new GM must take
- 01 Nov 2009
- News
Starbucks focuses on relevance over cool as 4Q earnings loom
- 08 Mar 2017
- News