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All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- January 2008
- Teaching Note
Lenovo: Building A Global Brand (TN)
By: John A. Quelch and Carin-Isabel Knoop
Teaching Note for [insert case product number].
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- November 2007 (Revised July 2008)
- Teaching Note
Marketing the "$100 Laptop" (TN) (A), (B) & (C)
By: John A. Quelch and Carin-Isabel Knoop
Teaching Note to (508-024), (508-032) & (508-065).
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- February 1995 (Revised October 1996)
- Supplement
Braas GmbH (B)
By: John A. Quelch and Carin-Isabel Knoop
Quelch, John A., and Carin-Isabel Knoop. "Braas GmbH (B)." Harvard Business School Supplement 595-042, February 1995. (Revised October 1996.)
- 1991
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, IL: Irwin, 1991.
- September–October 1994
- Article
Extend Profits, Not Product Lines
By: John A. Quelch and David Kenny
Quelch, John A., and David Kenny. "Extend Profits, Not Product Lines." Harvard Business Review 72, no. 5 (September–October 1994): 153–160.
- 1991
- Book
Global Marketing Management
By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management. 2nd ed. Reading, MA: Addison-Wesley Publishing Company, 1991.
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and John L. Teopaco
- June 2017
- Supplement
Harmonie Water: Refreshing the World Naturally, Spreadsheet for Students (Brief Case)
By: John A. Quelch and John L. Teopaco
- 01 Sep 2016
- News
Advancing the Vision for HBS
people — provides us with the unique opportunity to leverage our collective impact and effect positive change in the world. —John B. Hess Campaign Chair John B. Hess (MBA 1977), Campaign Cochairs Mark E. Nunnelly (MBA 1984) and Mark View Details
- June 2017
- Teaching Note
Harmonie Water: Refreshing the World Naturally (Brief Case)
By: John A. Quelch and John L. Teopaco
Teaching Note for HBS No. 917-527.
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- Article
Marketing and Distribution Strategies for International Organizations
By: John C. Pattison and John A. Quelch
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- December 1975
- Case
St. Joseph Bank & Trust Co.
By: Stephen A. Greyser and John A. Quelch
Greyser, Stephen A., and John A. Quelch. "St. Joseph Bank & Trust Co." Harvard Business School Case 576-113, December 1975.
- 30 Oct 2018
Harvard MS/MBA Boston ShowCASE
Participate in the HBS case study method with Professor Tom Eisenmann and hear from representatives of both Harvard Business School and the John A. Paulson School of Engineering and Applied Sciences (SEAS)...
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- April 1982
- Case
Total Cereal
By: Stephen A. Greyser and John A. Quelch
Keywords:
Food and Beverage Industry
Greyser, Stephen A., and John A. Quelch. "Total Cereal." Harvard Business School Case 582-114, April 1982.
- Web
Harvard Business School
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought...
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