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      • Faculty Publications  (1,029)

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      • August 1995 (Revised October 1996)
      • Case

      Futures on the Mexican Peso

      By: Kenneth A. Froot, Matthew McBrady and Mark Seasholes
      The Chicago Mercantile Exchange needs to decide how to design, and whether and when to introduce, a futures contract on the Mexican peso. View Details
      Keywords: Exchange Rates; Money Markets; Futures Market; Country Analysis; International Finance; Financial Markets; Futures and Commodity Futures; Financial Services Industry; Chicago; Mexico
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      Froot, Kenneth A., Matthew McBrady, and Mark Seasholes. "Futures on the Mexican Peso." Harvard Business School Case 296-004, August 1995. (Revised October 1996.)
      • summer 1995
      • Article

      Hedging Portfolios with Real Assets

      By: K. A. Froot
      Keywords: Institutional Investing; Market Efficiency; Behavioral Finance; Equities; Stock Market; Indexing; Hedging; Asset Allocation; Commodities; Commodity Investing; Real Estate; Financial Markets; Asset Pricing
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      Froot, K. A. "Hedging Portfolios with Real Assets." Journal of Portfolio Management (summer 1995): 60–77. (Revised from Harvard Business School Working Paper No. 95-045, September 1993.)
      • March 1995
      • Supplement

      The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan

      By: Robert J. Dolan
      Describes Black & Decker's challenges in international markets, particularly in Europe and Japan. View Details
      Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Problems and Challenges; Construction Industry; Consumer Products Industry; Japan; Europe
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      Dolan, Robert J. "The Black & Decker Corporation (D): DeWalt Opportunities in Europe and Japan." Harvard Business School Supplement 595-062, March 1995.
      • March 1995
      • Article

      Tests of Conditional Mean-Variance Efficiency of the U.S. Stock Market

      By: C. Engel, J. Frankel, Kenneth A. Froot and T. Rodrigues
      Keywords: Risk Aversion; Risk; International Investing; CAPM; Capital Asset Pricing; International Finance; Risk and Uncertainty; Asset Pricing; Financial Markets; Foreign Direct Investment; Behavioral Finance; United States
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      Engel, C., J. Frankel, Kenneth A. Froot, and T. Rodrigues. "Tests of Conditional Mean-Variance Efficiency of the U.S. Stock Market." Journal of Empirical Finance 2 (March 1995). (Revised from NBER Working Paper Nos. 2890, March 1989 and 4292, March 1993, "Conditional Mean-Variance Efficiency of the U.S. Stock Market," March 1993.)
      • Article

      Internal versus External Capital Markets

      By: David S. Scharfstein, Robert Gertner and Jeremy Stein
      Keywords: Capital; Markets
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      Scharfstein, David S., Robert Gertner, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • September 1994 (Revised September 1994)
      • Case

      Acer Group, The: Vision for the Year 2000

      By: D. Quinn Mills and Richard C. Wei
      In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
      Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan
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      Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
      • June 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: SuperTrust

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself after the 1987 stock market crash by creating new products to meet the unsatisfied needs of equity investors. LOR... View Details
      Keywords: Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: SuperTrust." Harvard Business School Case 294-050, June 1994. (Revised September 1995.)
      • June 1994
      • Background Note

      Scope and Challenge of Business-to-Business Marketing

      By: V. Kasturi Rangan
      Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details
      Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology
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      Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
      • May 1994 (Revised November 2001)
      • Case

      Concord Center

      By: William J. Poorvu and John H. Vogel Jr.
      A major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for... View Details
      Keywords: Buildings and Facilities; Design; Joint Ventures; Construction; Partners and Partnerships; Governance Controls; Market Entry and Exit; Projects; Equity; Corporate Finance; Retail Industry
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      Poorvu, William J., and John H. Vogel Jr. "Concord Center." Harvard Business School Case 394-200, May 1994. (Revised November 2001.)
      • April 1994 (Revised September 1994)
      • Case

      KENETECH Corporation

      By: William E. Fruhan Jr.
      Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details
      Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry
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      Fruhan, William E., Jr. "KENETECH Corporation." Harvard Business School Case 294-111, April 1994. (Revised September 1994.)
      • April 1994 (Revised March 1997)
      • Case

      Planet Reebok (A)

      By: John A. Quelch
      Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • January 1994 (Revised July 1994)
      • Case

      Dell Computer Corporation

      By: Peter Tufano
      Tina Chen, chief investment officer of a large insurance company, hears accusations by a Kidder Peabody equity research analyst that Dell Computer Corp. might be improperly accounting for what he suspects are large foreign exchange losses resulting from speculation.... View Details
      Keywords: International Accounting; Financial Instruments; Ethics; Financial Statements; Computer Industry; United States
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      Tufano, Peter, and Jon Headley. "Dell Computer Corporation." Harvard Business School Case 294-051, January 1994. (Revised July 1994.)
      • December 1993 (Revised December 2003)
      • Case

      Manville Corp. Fiber Glass Group (B)

      By: Lynn S. Paine and Sarah Gant
      Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen. View Details
      Keywords: Product Marketing; Business or Company Management; Ethics; Product
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      Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (B)." Harvard Business School Case 394-118, December 1993. (Revised December 2003.)
      • November 1993 (Revised July 1996)
      • Background Note

      International Marketing Management Course Bibliography

      By: John A. Quelch
      Citation
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      Quelch, John A. "International Marketing Management Course Bibliography." Harvard Business School Background Note 594-068, November 1993. (Revised July 1996.)
      • November 1993
      • Case

      FCB and Publicis (C): The German-Led Network

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details
      Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "FCB and Publicis (C): The German-Led Network." Harvard Business School Case 394-079, November 1993.
      • October 1993 (Revised December 2003)
      • Case

      Bausch & Lomb: Regional Organization

      By: John A. Quelch
      The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
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      Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
      • September 1993 (Revised December 1997)
      • Case

      Loctite Corp.: International Distribution

      By: John A. Quelch
      Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
      Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
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      Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
      • September 1993 (Revised June 2009)
      • Case

      Mary Kay Cosmetics: Asian Market Entry (A)

      By: John A. Quelch
      In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by... View Details
      Keywords: Globalized Firms and Management; Market Entry and Exit; Operations; Sales; Beauty and Cosmetics Industry; Asia
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      Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)
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