Publications

November 2001 (Revised September 2002)
Case

Four Products: Predicting Diffusion

By: John T. Gourville

One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

23 Feb 2022
News

Can WEB3 Bring Back Competition to Digital Platforms?

31 Jan 2024
Video

Alumni Perspectives: Value of the HBS MBA

17 Oct 2006
First Look

First Look: October 17, 2006

influence facility managers' decisions. As a result, managers of facilities that are subjected to comparable institutional pressures adopt distinct sets of management practices that appease different external constituents. Using an... View Details

Keywords: Sean Silverthorne

28 Aug 2023
Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

significantly influenced by where their colleagues worked at a given point in time, rather than just by where they themselves worked. Our results suggest how important it is to be intentional about where you work, but also to be aware of... View Details

Keywords: by Kristen Senz

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

Read Now

October 2015 (Revised November 2016)
Background Note

'World-Class' Universities: Rankings and Reputation in Global Higher Education

By: William C. Kirby and Joycelyn W. Eby

Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a... View Details

Keywords: Rankings; University Faculty; University Curriculum; University Administration; Higher Education; Education Industry

February 2006 (Revised December 2009)
Case

Pixamo-Inc., AG, or OOO?

Andrew Prihodko is forming a new venture, Pixamo, the next generation of online photo management and sharing sites. Pixamo's alpha site has generated over 1,000 users and a lot of information about registration and usage patterns. Prihodko must address a number of... View Details

Keywords: Geographic Location; Globalized Firms and Management; Internet and the Web; Entrepreneurship; Business Startups; Web Services Industry; Delaware; Switzerland; Ukraine

Find at Harvard

12 Apr 2013
News

It’s just the gravy

July 2011
Case

Teach Plus: Mobilizing a New Generation of Teacher Leaders

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of Teach Plus, a non-profit organization founded on the premise that in order for public schools to continuously improve urban student achievement, teaching must become a career that motivates and retains effective early career... View Details

Keywords: Leadership; Decision Making; Strategy; Nonprofit Organizations; Social Entrepreneurship; Teaching; Cambridge; Boston

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

of pressing questions facing health policymakers, medical professionals, patients, families, and others who influence and are influenced by health care and the health care system. To achieve this goal, the... View Details

05 Dec 2023
Research & Ideas

Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)

right combination of weights to maximize the load without breaking it. A coin flipping task that demonstrates the “gambler’s fallacy,” the faulty tendency to think that previous events influence a future random event. A bidding task to... View Details

Keywords: by Kara Baskin

Research Summary

Research

Professor Cuddy studies the origins and outcomes of how we perceive and are influenced by other people, investigating the roles of variables such as culture, emotions, nonverbal behaviors, and hormone levels. Much of her work focuses on social categories (e.g.,... View Details

December 2018
Case

The Nature Conservancy in 2018

By: Jose B. Alvarez, Forest Reinhardt and Natalie Kindred

The Nature Conservancy (TNC) is a U.S.-based environmental NGO with $7 billion in assets and a presence in 72 countries in 2018. TNC originated in 1951 as a land trust, acquiring land in order to conserve it. Over the last 20 years, it developed a pragmatic... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry

February 2016 (Revised April 2017)
Case

James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution

By: David Moss and Marc Campasano

On June 8th, 1787, at the Constitutional Convention in Philadelphia, delegates from across the United States began discussing a curious proposal to expand federal power over the states. James Madison of Virginia had suggested that the new constitution include a... View Details

Keywords: Governance; Law; Government and Politics; Power and Influence; History; South Carolina; Philadelphia; United States