Publications

SSRN

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16 Nov 2009
Research & Ideas

The Times Captures History of American Business

"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include View Details

Keywords: by Martha Lagace; Journalism & News

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

"mountain of treasure." Dresser sought Komatsu's design technology and a cash infusion for plant modernization and capital expenditures. Komatsu hoped to become a successful global player, so it wanted better North American... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

The Hidden Costs of Flexible Labor Models: How Working Multiple Jobs Affects Employees

As operations increasingly rely upon flexible labor models — such as gig, part-time, and remote work — it has become commonplace for individuals to work multiple jobs. Across three studies, relying on a combination of... View Details

01 Sep 2009
News

Make the Most of HBS Alumni Resources

’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being... View Details

Keywords: Educational Support Services; Educational Services

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

Web

Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade

often discussed with Uncle the expediency of my buying a house in town, in which all the family could be collected to live in the winter,” John Heard wrote. “He approved the idea, and I was not, therefore,... View Details

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

01 Aug 2014
News

A closer look at the industry of beauty

The global beauty business is a $450 billion industry, yet it received little serious scholarly attention until Geoffrey G. Jones, the Isidor Straus Professor of Business History at HBS, published Beauty Imagined: A History View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms View Details

Keywords: by Dina Gerdeman

01 Dec 2022
News

The Potential of Business to Improve Lives

company with a business model selling affordable housing to first-time home buyers among the country’s poor, and outperforming the Tokyo Nikkei index. Chu coauthored the case, “Katitas: Home Ownership for the Majority View Details

Keywords: April White

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

November 2000 (Revised July 2001)
Case

Intuit QuickBooks

By: Rajiv Lal and Punima P Kochikar

Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details

Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry

Article

Marketing in the Age of Web 2.0

By: Jill Avery

Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details

Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry

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18 Mar 2014
News

The Oz of Data Opens the Curtain

"Longer term, people who visit the site should get something else of value — better experiences with brands and companies they respect. Ethically, the site was the right thing to do, but from a relationship... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

March 2017 (Revised February 2025)
Case

Edwin Land: The Art and Science of Innovation

By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble

Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details

Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States

January 2016
Case

COFCO

By: David E. Bell and Natalie Kindred

In 2015, COFCO, China's state-owned agribusiness giant, was working to protect China's food security (a key national security priority) by extending its control of the global food system through overseas acquisitions. At the same time, COFCO sought to grow its market... View Details