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  • All HBS Web  (3,407)
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  • All HBS Web  (3,407)
    • People  (5)
    • News  (610)
    • Research  (2,173)
    • Events  (8)
    • Multimedia  (8)
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  • Web

Overview - Doctoral

Overview New Ideas for a Changing World PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy Technology & Operations Management At Harvard... View Details
  • April 1976 (Revised January 1989)
  • Case

Yellowtail Marine, Inc.

Designed for use as an in-basket exercise in a general management course. Focuses on the first few hours work of the new president of Yellowtail Marine, Robyn Gilchrist, and the decisions she has to make. The decisions mix strategic and operations issues and make the... View Details
Keywords: Management Practices and Processes; Operations; Business Strategy
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Hatten, Kenneth J. "Yellowtail Marine, Inc." Harvard Business School Case 376-235, April 1976. (Revised January 1989.)
  • Web

Site Map

Site Map Site Map General Information HBS Home About Annual Report Baker Library | Bloomberg Center Campus Contemporary Art Employment Information Technology Map / Directions News Policies, Rules & Guidelines School Leadership Tours... View Details
  • 31 Aug 2021
  • Blog Post

Exploring the Art of Business: Social Enterprise Summer Fellow Felipe Ceron (MBA 2022)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details
  • 13 Jan 2003
  • Research & Ideas

Making Biotech Work as a Business

as 1994: That year was known among insiders as "The Year of the Placebo." What The Data Says The good news: One hundred thirty drugs can be traced to biotech, said Pisano. (For purposes of discussion during his presentation, he defined "biotech" as... View Details
Keywords: by Martha Lagace; Biotechnology; Health; Technology
  • Program

Family Office Wealth Management—Virtual

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience investing. For other families,... View Details
  • Web

Lifelong Learning - Alumni

Generative AI HBS navigates the use of these transformative tools for teaching and learning Re: Mitchell B. Weiss (Richard L. Menschel Professor of Management Practice Chair, MBA Required Curriculum); Jeffrey J. Bussgang (Senior Lecturer... View Details
  • September 1998
  • Case

Anheuser-Busch and the U.S. Brewing Industry

Presents an analytical report on the company's competitive position and on the industry structure in 1991. Used to show how a company can generate value through steady, incremental investment over a long period in a business model tailored to the industry context. Also... View Details
Keywords: Competition; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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McGahan, Anita M. "Anheuser-Busch and the U.S. Brewing Industry." Harvard Business School Case 799-026, September 1998.
  • January – February 2011
  • Article

How to Design a Winning Business Model

By: Ramon Casadesus-Masanell and Joan E. Ricart
Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone... View Details
Keywords: Business Model; Design; Strength and Weakness; Competitive Strategy; Competitive Advantage
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Casadesus-Masanell, Ramon, and Joan E. Ricart. "How to Design a Winning Business Model." Harvard Business Review 89, nos. 1-2 (January–February 2011): 100–107.
  • 10 Mar 2010
  • Working Paper Summaries

A Reexamination of Tunneling and Business Groups: New Data and New Methods

Keywords: by Jordan I. Siegel & Prithwiraj Choudhury
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

there is actually no systematic evidence on this subject. Given that dearth of evidence, I adopted the research strategy of picking an interesting sector and zooming in on a particularly interesting case within it, and then View Details
Keywords: by Martha Lagace
  • Web

Social Enterprise | Harvard Business School

roles or regions where compensation is generally lower than the traditional MBA... Why We Do What We Do: Reclaiming Mission, Data, and Impact in Nonprofit Work 01 Jul 2025 Courtnee Biscardi is Executive Vice President of the Urban League... View Details
  • January–February 2018
  • Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz
Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes
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John, Leslie, Tami Kim, and Kate Barasz. "Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far." Harvard Business Review 96, no. 1 (January–February 2018): 62–69.
  • March–April 2023
  • Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
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Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
  • February 1976 (Revised November 1983)
  • Case

EG&G, Inc. (B)

By: Michael E. Porter
Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning... View Details
Keywords: Business Divisions; Decisions; Business or Company Management; Organizations; Strategic Planning; Strategy; Service Industry
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Porter, Michael E. "EG&G, Inc. (B)." Harvard Business School Case 376-188, February 1976. (Revised November 1983.)
  • 2016
  • Working Paper

Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao
New technology ventures often experience deviations from their original plans that oblige them to reorient in pursuit of better fit between their evolving products and target customers. Yet research is largely silent on how entrepreneurs explain and justify their... View Details
Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Information Technology; Organizational Change and Adaptation; Communication; Entrepreneurship; Alignment; Innovation and Invention; Product Development
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McDonald, Rory, and Cheng Gao. "Pivoting Isn't Enough: Principled Pragmatism and Strategic Reorientation in New Ventures." Harvard Business School Working Paper, No. 17-031, October 2016.
  • May 03 2022
  • Interview

Interview with Faculty Cochairs Robert S. Kaplan & Herman B. 'Dutch' Leonard

  • 2009
  • Working Paper

Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation

By: James K. Sebenius
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Negotiation Process; Societal Protocols; Competitive Advantage; Cooperation
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Sebenius, James K. "Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation." Harvard Business School Working Paper, No. 10-048, December 2009.
  • 07 Apr 2015
  • First Look

First Look: April 7

strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: (1) Can I... View Details
Keywords: Sean Silverthorne
  • 29 Feb 2024
  • HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

generate enough momentum to keep going after his retirement. “So the question for executives is, how do you build an infrastructure around these star-talent-recruitment decisions that means you can capitalize on this for the long term?”... View Details
Keywords: by Avery Forman; Sports
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