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  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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    Joshua R. Schwartzstein

    Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit. 

    Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

      Richard S. Tedlow

      Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

      Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

      Keywords: advertising; computer; marketing industry; retailing; semiconductor; tire

        Michael T. Moynihan

        Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy.  He has also served as an Executive Fellow at Harvard Business... View Details

          James L. Heskett

          James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

          • January 2017 (Revised October 2023)
          • Case

          Classtivity: Payal's Pirouette

          By: Jeffrey J. Bussgang and Olivia Hull
          A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
          Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Technology Industry; Health Industry; New York (city, NY)
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          • 21 Oct 2016
          • News

          There's a big problem with Clinton's plan to raise taxes on corporations

          • 16 Sep 2015
          • Video

          Partner Reality

          • 19 May 2015
          • News

          Demise of sports dynasties often widely celebrated

          • 25 Mar 2021
          • News

          You're Not Imagining It - WFH Creates Longer Workdays, Harvard Researchers Say

          • 17 Aug 2021
          • Op-Ed

          Dispensing Justice: The Case for Legalizing Cannabis Nationally

          Recreational marijuana is legal in 18 states. Scant attention has been paid, however, to the profound impact that federal legalization would have on the cannabis market. Essentially, it would squeeze out the illicit cannabis market, along with all its concomitant ills.... View Details
          Keywords: by Ashish Nanda and Tabatha Robinson
          • 26 Aug 2013
          • News

          Built for Global Competition from the Start

            Laura Alfaro

            Laura Alfaro is the Warren Alpert Professor of Business Administration. At Harvard since 1999, she served as Minister of National Planning and Economic Policy in Costa Rica from 2010-2012, taking a leave from HBS. She is Co-Editor of the Journal of International... View Details

              Stefan H. Thomke

              Stefan Thomke (sthomke@hbs.edu), an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School. He has worked with firms on product, process, and... View Details

              Keywords: aerospace; automobiles; automotive; banking; biotechnology; chemical; computer; defense; electronics; health care; high technology; home video games; information technology industry; manufacturing; marketing industry; pharmaceuticals; plastics; semiconductor; service industry; telecommunications; video games
              • 13 Jul 2020
              • Research & Ideas

              Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

              below, Frazier provides insights into this turbulent period of American history with Tsedal Neeley (@tsedal), the Naylor Fitzhugh Professor of Business Administration at Harvard Business School. Topics... View Details
              Keywords: by Staff; Pharmaceutical
              • October 2009 (Revised March 2011)
              • Case

              Qualcomm Incorporated 2009

              By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind
              Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details
              Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry
              Related
              • 04 Mar 2013
              • Lessons from the Classroom

              Lessons from Running GM’s OnStar

              Among the most popular elective courses at Harvard Business School is Building and Sustaining a Successful Enterprise (BSSE). Developed by Professor Clayton M. Christensen, the course teaches future leaders how to use well-researched... View Details
              Keywords: by Carmen Nobel; Auto
              • July 2009 (Revised September 2009)
              • Case

              The Blackstone Group: Merlin Entertainment

              The Blackstone Group had conducted a roll-up of theme parks and attractions business in Europe. It was considering how to generate liquidity for its investors. Blackstone entered the theme parks and attractions business in Europe by acquiring a majority stake in... View Details
              Keywords: Mergers and Acquisitions; Cost vs Benefits; Private Equity; Financial Liquidity; Investment Return; Risk Management; Leasing; Entertainment and Recreation Industry; Europe
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              • September 2008 (Revised September 2010)
              • Exercise

              Exercise on Estimation

              By: Jason Riis and John T. Gourville
              This exercise is meant to assess students' level of confidence around everyday business and general knowledge questions, for the purpose of identifying where they are overconfident and underconfident. View Details
              Keywords: Decision Making; Forecasting and Prediction; Personal Characteristics
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                Robert S. Kaplan

                Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

                Keywords: health care; nonprofit industry