Publications

15 Dec 2024
News

Kelp Is on the Way

Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

1978
Chapter

The Marketing Factor for Nonconventional-Protein Products

By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper

Keywords: Food; Product Marketing; Food and Beverage Industry

March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina

October 1988
Case

National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Food; Food and Beverage Industry

Find at Harvard

01 Sep 2013
News

Alumni News | Book Briefs

Life, Liberty, and the Pursuit of Food Rights: The Escalating Battle over Who Decides What We Eat by David E. Gumpert (OPM 5, 1981) (Chelsea Green Publishing) Do Americans have the right to get their food... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Sep 2006
News

Sorry, We’re All Out of Chilean Sea Bass

places our food comes from and us the consumers. And that’s part of the problem. Do you think it was worth spending millions of taxpayer dollars and endangering lives to pursue the fishing vessel? The economic incentives for this kind of... View Details

Keywords: Lewis I. Rice; Fishing, Hunting and Trapping; Agriculture

January 2012
Case

The James Beard Foundation: Adopting a Fresh Approach

By: Mukti Khaire and Eleanor Kenyon

Keywords: Food; Nonprofit Organizations; Food and Beverage Industry

October 1991
Case

Marketing Beef in Liberalized Japan

By: Ray A. Goldberg

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

Find at Harvard

14 Nov 2019
News

Keeping Red Lobster Fresh

to do is work on is following a phased plan. And there are three phases to the plan. Phase one was fixing the fundamentals of the business, which are making sure you're operating well, making sure you got high-quality food and system.... View Details

Keywords: Food Services and Drinking Places; Food Services and Drinking Places

November 2015 (Revised June 2017)
Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman

Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details

Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; China

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Mar 2015
News

Feedback

herbs. Every time we go to the US, we think how late the market is in getting out a good frozen food chain. I hope Luvo will soon become a household name even for cooks without a microwave. —Denise Dampierre (MBA 1988) via alumni.hbs.edu... View Details

01 Jun 2016
News

Ask the Expert: Barreling Ahead

Point Brewing and Spirits) The rise of American craft beer is worthy of a toast: According to the Brewers Association, the industry grew 16 percent from January to June 2015 alone—marking a 122 percent increase since June 2011. The bigger... View Details

November 2020 (Revised February 2021)
Case

The Roca Brothers: Innovation in Gastronomy

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Chef Joan Roca, sommelier Josep Roca and pastry chef Jordi Roca were three brothers based in Girona, Spain whose complementary skills, collective ability, and relentless drive for innovation had brought worldwide fame and awards to their restaurant, El Celler de Can... View Details

Keywords: Restaurants; COVID-19 Pandemic; Food; Crisis Management; Innovation and Invention; Food and Beverage Industry; Spain