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Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (330)
- 22 Feb 2022
- News
Q&A: The Post-Pandemic Path
the scope of the economic emergency. For a related research paper he was coauthoring with Ben Iverson of Brigham Young University and David Thesmar of MIT, Greenwood marshaled a unique array of data—including airline ticket sales and restaurant tabs—to track the View Details
Keywords: April White
- 01 Oct 2002
- News
Sam Hayes
course, affects investor confidence. Given that fragility, what rules and enforcement are appropriate? The capital markets are so complex and fast-moving that their integrity must in the end rely on self-regulation, rather than on... View Details
Keywords: Garry Emmons
- Web
The Art of American Advertising: 1865 - 1910
cultural landscape after the Civil War. By the 1860s, the railroad industry had created a national network for the manufacture and distribution of industrial and consumer goods and, with it, the need for... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
on financial controls, not on risks to consumers and brand reputations. That's not good enough" Even marketers who pay special attention to safety are reluctant to tout their superiority. You never see... View Details
- 22 Jan 2018
- Blog Post
"Luxury, Technology, Integration"
customers who did not have time to go to a physical luxury store or simply did not have one near them. I came to the MBA program to explore my passion for fashion and luxury goods as business, a passion that is in my blood as my... View Details
Keywords: Consumer Products / Retail
- 15 Feb 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap
Creating Emerging Markets Sustainability Series – Closing the ‘Intention-Action’ Gap Cover image features Mavath R. Chandran (left) and Ghassan E. Nuqul (right). The average American consumer today considers whether the everyday View Details
- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
help the organization," he writes in his new book, Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. These actions or commitments behave as double-edged swords, Sull says. They have a lifecycle, he... View Details
Keywords: by Martha Lagace
- 16 May 2011
- Research & Ideas
What Loyalty? High-End Customers are First to Flee
industry's rich array of data made it a prime subject for such a study. "Banks maintain customer data at a very fine grade level, and the government captures competitive data, so we have a very good picture of when competitors enter... View Details
Keywords: by Julia Hanna
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very... View Details
Keywords: by Manda Mahoney
- 16 Mar 2010
- First Look
First Look: March 16
and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of View Details
Keywords: Martha Lagace
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our... View Details
Keywords: by John Quelch
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
the chain best positioned to create a process that benefits all. In this excerpt, Rangan discusses the promise of channel stewardship. (Look for an HBS Working Knowledge interview with Rangan next month.)Senior managers of most of the companies involved in moving View Details
- Profile
Irina Gerry
With passion comes the energy needed to stand out among many qualified candidates. How has HBS prepared you for your new job? HBS provided me with tools and support to make a career switch from management consulting to brand management at a premier global View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
marketing during the dot.com bubble are gone, and that's a good thing. The basic idea of incorporating more consumer control in your value proposition for better responsiveness is quite independent from the... View Details
Keywords: by Martha Lagace
Philip W. Pillsbury
When Pillsbury took over control of his family's flour company in 1940, it had sales of $47 million. Pillsbury, however, greatly expanded the business further, acquiring more flour mills and related facilities, while also entering the View Details
Keywords: Food & Tobacco
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 31 Oct 2018
- News
Preaching with a Choir
volunteer experience as a musician with my background in consumer package goods marketing and my Harvard MBA training. “What we were looking to do is to take the Cadillac brand that is the Mormon Tabernacle... View Details
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
"Research" will limit the results to recent market, industry and sector reports. Also, a good source for news. S&P NetAdvantage S&P Industry Surveys cover industry trends, forecasts, major players and market... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
they are not getting everyone they are paying for." The possibility of consumers tuning out during ads is even worse during the rest of the year—when commercials aren't as hyped as they are during the Super Bowl. But advertisers... View Details
- 01 Jun 2014
- News
@Soldiers Field
Famed designer Donna Karan's keynote closed the Retail & Luxury Goods Club's annual conference, but some of the 400 attendees wanted more: Karan reportedly stuck around to chat with students for more than an hour and a half. Former US... View Details