Publications

October 2020 (Revised March 2024)
Case

Over the last decade, experimentation has become integral to the research and development processes of technology companies—including Yelp—for understanding customer preferences and mitigating innovation risks. The case describes Yelp's journey with experimentation,... View Details

Keywords: Customer Relationship Management; Collaborative Innovation and Invention; Risk Management; Advertising; Research and Development; Technology Industry

2005
Article

Increasing Exploration: Evidence from International Expansion

By: Juan Alcacer, Heather Berry and Wilbur Chung

While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details

Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States

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09 Nov 2020
News

Best Business Books 2020: Strategy

Program

Advanced Management Program

optimizing our virtual program experience ever since. In a world that is now centered around virtual connection, our programs reflect the input and experience of tens of thousands of participants. When you... View Details

Video

Casey Gerald, MBA 2014: A Student's Perspective

10 Jul 2018
Blog Post

Embracing Entrepreneurship & the Asian American Community

How I incorporated my experience in the Asian American community at HBS into co-founding Fish Sauce. Wilson Kyi (MBA '18) graduated from the University of Southern California with a degree in Industrial and Systems Engineering and worked... View Details

06 Jun 2016
Video

Helping Executives Become the Leaders They Want to Be

Oct 21 2016
Interview

Helping Executives Become Leaders They Want to Be

September 2012 (Revised January 2013)
Case

J.C. Penney's 'Fair and Square' Pricing Strategy

By: Elie Ofek and Jill Avery

As a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Change Management; Consumer Behavior; Management Teams; Business Model; Marketing Strategy; Price; Brands and Branding; Decision Making; Retail Industry; United States

Sep 19 2014
Testimonial

Developing the Skills to Connect—and to Lead

Web

Transforming an Entrepreneur's Journey in OPM

In the Owner/President Management (OPM) program, you have the opportunity to come together with a diverse and driven group of entrepreneurs to discuss and debate the disruptions business owners face today. Hear from recent participants who attended our virtual OPM Unit... View Details

Nov 11 2020
Testimonial

Transformation in the Classroom and the Frontlines

January 2009
Article

Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

By: Robert S. Huckman, Bradley R. Staats and David M. Upton

Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details

Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India

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Profile

Rocio Parra

behavior. I wanted to transition to a marketing manager role in the consumer marketing space, for which getting a business education was necessary. How has your HBS experience shaped your career path? My HBS classes such as RC Marketing... View Details

Keywords: Retail

December 2020 (Revised April 2021)
Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian

After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details

Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas

20 Jun 2023
Video

MBA Admissions Roadshow Video

26 Apr 2011
Working Paper Summaries

The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

Keywords: by Andrew A. King & Karim R. Lakhani

July 2023
Article

Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts

By: Raghabendra P. KC, Vincent Mak and Elie Ofek

We study how payment decision timing—before versus after product delivery—influences consumer payment under pay-what-you-want pricing. We focus on situations where there is minimal change in consumer uncertainty regarding the product before versus after receiving it.... View Details

Keywords: Price; Behavior; Valuation; Philanthropy and Charitable Giving

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