Publications

July 2002 (Revised April 2003)
Case

Computer Associates International, Inc.: Governance and Investor Communication Challenge

By: Paul M. Healy and Krishna G. Palepu

Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details

Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry

October 2002 (Revised January 2013)
Case

Krispy Kreme Doughnuts

By: Paul M. Healy

Krispy Kreme is a rapidly growing firm with a business model that has excited Wall Street. View Details

Keywords: Business Growth and Maturation; Business Model; Financial Statements; Forecasting and Prediction; Financial Reporting; Performance Evaluation; Business Strategy; Food and Beverage Industry; New York (city, NY)

September 2006 (Revised August 2008)
Module Note

Assessing Your Organization's Capabilities: Resources, Processes and Priorities

By: Clayton M. Christensen and Stephen P. Kaufman

Summarizes a model that helps managers determine what sorts of initiatives an organization is capable and incapable of managing successfully. The factors that affect what an organizational unit can and cannot accomplish can be grouped as resources, processes, and the... View Details

Keywords: Business Model; Experience and Expertise; Innovation and Management; Business Processes; Organizational Design; Organizational Structure; Mathematical Methods

2001
Working Paper

Strategies to Fight Ad-sponsored Rivals

By: Ramon Casadesus-Masanell and Feng Zhu

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details

Keywords: Advertising; Business Model; Competition; Competitive Strategy

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March 2010 (Revised February 2011)
Case

Cognizant 2.0: Embedding Community and Knowledge Into Work Processes

By: Robert G. Eccles and Thomas H. Davenport

Knowledge management has been a high priority for Cognizant Technology Solutions since its inception since its global delivery model requires the global sharing of knowledge. Its first major tool was called the Knowledge Management Appliance but as Web 2.0 tools came... View Details

Keywords: Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Product Development; Service Delivery; Business Processes; Organizational Structure; Cooperation; Information Technology Industry

Teaching Interest

Managing Turbulence

By: Felix Oberholzer-Gee

Even before the global pandemic, businesses and their leaders struggled with the extraordinary challenges of technological change, rapidly evolving consumer tastes, and a reconfiguration of the global economic order. COVID-19 added further turbulence, disrupting... View Details

Research Summary

Biological Basis of Economic Behavior

Terry Burnham's research focuses on understanding human behavior, and economic behavior in particular, in the context of humans as evolved animals. This research aims to reconcile two competing views within economics. The mainstream economic view is that economic... View Details

April 1995 (Revised June 1996)
Background Note

Note on Building the Self-Sustaining Firm

Describes the strategic and organizational challenges of turning a fledgling enterprise into a self-sustaining business. In contrast to traditional life-cycle models, the note argues that businesses evolve in idiosyncratic ways. Therefore the leaders of young... View Details

Keywords: Business Growth and Maturation; Entrepreneurship; Business Startups; Growth and Development Strategy

27 Mar 2015
News

Company Thinks It Has Answer for Lower Health Costs: Customer Service

January 8, 2016
Article

When You’ve Made Enough Money to Cause Family Tension

By: Josh Baron, Rob Lachenauer and Diane Coutu

This article discusses the transition successful business founders face when moving from intense business focus to managing significant wealth in their "Second Act." It highlights the shift towards creating a family enterprise, requiring shared financial... View Details

Keywords: Wealth; Family Business; Management Succession; Transition; Family and Family Relationships

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September 2020 (Revised June 2021)
Case

Eaton Corporation: Portfolio Transformation and The Cost of Capital

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

28 Jul 2008
Research & Ideas

Making the Decision to Franchise (or not)

customer-facing operating environment affects organizational design choices such as control systems, incentives, performance measurement, and ownership structures," explains Campbell. "Even firms that have very standardized business View Details

Keywords: by Julia Hanna; Retail

08 Dec 2020
News

Uber’s Strategy for Global Success

March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

15 Jun 2021
Cold Call Podcast

IKEA Navigates the Future While Staying True to its Culture

Keywords: Re: Juan Alcacer & Cynthia A. Montgomery; Retail

March 2010 (Revised June 2010)
Case

Dassault Systemes

By: Stefan H. Thomke and Daniela Beyersdorfer

Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details

Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry

January 2001
Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen

Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details

Keywords: Business Model; Web Services Industry