Entrepreneurial Marketing - Publications - Faculty & Research

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

the unit level." Saravanan introduced the old/new, product-market 2X2 matrix to argue that top-down resource allocation is most appropriate when both products and markets are new. But he reminded us that "The decision on the... View Details

Keywords: by James Heskett

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) of OMERS Ventures and His Career Switch into Venture Capital

in Toronto, so my thought was ‘let's see if I can add some tools to my toolkit and market myself better to other industries.’” For Memme, the best way to way to make his way back home was one more stop in the United States – Boston,... View Details

Keywords: Venture Capital

Web

OWN: The Power of Company Ownership - Course Catalog

hands to leave it in after your departure. The course may also open up career pathways you hadn’t considered, or influence how you think about your planned entrepreneurial venture. Career Focus: This course is designed to be broadly... View Details

Profile

Richard Lou

"But when I sat in on a couple of HBS classes, it transformed how I thought about learning." As an example, Richard cites a case about Zipcars in The Entrepreneurial Manager (TEM). "The professor was able to draw out an... View Details

01 Apr 2001
News

Student Conferences Tackle Business Issues

venture-capital feedback sessions, entrepreneurial boot-camp modules, a career fair, and the Cyberposium TechShow, which showcased cutting-edge products and technologies that have the potential to make a substantial impact on everyday... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

threats that Brazil faces?" Nonprofit/for-profit Collaboration Professor Diana Barrett teaches Entrepreneurial Management and the course on Leadership, Values and Decision Making. She conducts research on the relationship between... View Details

Keywords: by Martha Lagace

01 Mar 2011
News

The Rankings Game

weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details

Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2011
News

Mr. Start-Up

could stray from an assignment to write market assessments and instead create a start-up business plan. “The professor was Walt Salmon, and fortunately he was all for it,” recalls Cassidy, who eventually made good on the plan to launch... View Details

Keywords: Deborah Blagg; News, Library, Internet, and Other Services; Information

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Law, Management and Entrepreneurship - Course Catalog

9: IP – Copyrights Day 10: Litigation and Litigation Strategy Day 11: Bankruptcy Day 12: Securities Law – What is a Security Day 13: Securities Law – Operating in the Securities Markets Day 14: Regulation of the Securities View Details

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

his wife's salary as a sales representative at Wang, Shafir struggled to grow his business, barely keeping ahead of his creditors each month. Finally in 1993, new financing from another relative provided enough cushion to allow Shafir to turn up the heat on Kettle... View Details

Keywords: Deborah Blagg

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

2003. He is now active mentoring young entrepreneurs, investing in companies, and painting. The interview is part of the Creating Emerging Markets series sponsored by the HBS Business History Initiative, in which business leaders in... View Details

Keywords: by Sean Silverthorne; Advertising

23 Jun 2009
First Look

First Look: June 23

2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial venture which, in its quest for growth, faces significant challenges including the... View Details

Keywords: Martha Lagace

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Women's History Month | Baker Library

Spotlight" feature, where you can filter for U.S. start-ups founded and led by women. Look at Capital IQ Pro's market maps on women's health and reproductive health to view companies and transactions occurring in these spaces. Use Preqin... View Details

24 Aug 2010
First Look

First Look: August 24

"hot" financial markets to get through the initial period of diffusion. Our work underscores that financial markets may play a much larger and under-studied role in creating and magnifying bubbles... View Details

Keywords: Sean Silverthorne

10 May 2004
Research & Ideas

Rethink the Value of Joint Ventures

For many multinational firms doing business in unfamiliar countries, it made sense to create joint ventures with local firms. After all, that local knowledge of customs, suppliers, and markets could save the newcomer months—maybe even... View Details

Keywords: by Cynthia Churchwell

01 Dec 2020
News

The Camel and the Unicorn

we’re going to examine why Silicon Valley is at risk of losing its startup crown and what that could mean for the future of innovation. READ MORE If you were asked to name some of the greatest entrepreneurial failures in history, you... View Details

01 Jun 2024
News

Outside Voices

In just 15 years, Greece managed to seesaw from one economic extreme to the other, from almost breaking the eurozone at the depth of its debt crisis to becoming one of the fastest growing economies in Europe in 2023, according to the IMF. Now wages are rebounding,... View Details

Keywords: Jen McFarland Flint; illustration by Pete Ryan; immigration; repatriation; innovation; public policy; Greece

01 Dec 2019
News

Making Eco Easy

opportunity to create products that enable consumers to easily do the right thing,” says Paiji Yoo. It’s a sentiment shared by founding member Gina Pak (MBA 2015) who, as Blueland’s head of Marketing and Experience, was the one to deliver... View Details

Keywords: Jennifer Gillespie

05 Nov 2013
News

Start-Ups Get a Start in New Orleans

Kevin Wilkins by Constantine von Hoffman Just eight years after New Orleans was devastated by Hurricane Katrina, Kevin Wilkins (MBA 1992) says the city is poised to join Silicon Valley, Boston, and Austin (Texas) as one of the nation's View Details

Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services

24 Feb 2009
First Look

First Look: February 24, 2009

potential for embarrassment, and even religious conviction? Running Out of Numbers: Scarcity of IP Addresses and What to Do About It Author:Benjamin G. Edelman Publication:First Conference on Auctions, Market Mechanisms and Their... View Details